Online Marketing Manager jobs in United Kingdom
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Senior Digital Marketing Manager
Job summary
A growing healthcare business in Leeds is seeking a Senior Digital Marketing Manager to shape brand growth and customer experience. The role includes developing integrated campaigns, managing a cross-functional marketing team, and focusing on driving user adoption of a digital service. The ideal candidate brings 7+ years of B2C marketing expertise and strong leadership skills, along with a commercial mindset to scale user numbers and revenue.
Benefits
Qualifications
- 7+ years of B2C marketing experience, particularly with digital services/apps.
- Ability to lead teams and agencies effectively while remaining hands-on.
- Commercial mindset focused on user growth and revenue generation.
Responsibilities
- Develop and execute integrated campaigns to increase user base.
- Manage digital growth channels like SEO, content, and paid media.
- Lead and mentor the marketing team, focusing on performance.
Skills
Location – Leeds (hybrid, 2–3 days a week in office).
Here’s a chance to step into a senior digital marketing role at a fantastic and growing healthcare business, where you’ll shape brand, growth and customer experience — with a special focus on building awareness and driving adoption of our flagship digital service/app.
You’ll join as Senior Digital Marketing Manager, leading a team of five to drive acquisition, engagement and retention.
- Develop and deliver integrated campaigns to grow the app’s user base and overall digital presence
- Own digital growth channels – email, app-store optimisation, content, paid media, e-commerce, Amazon PPC, SEO, social and more
- Shape the app and brand story, increasing awareness across UK and international markets
- Manage, mentor and motivate a cross-functional marketing team and external agency partners
- Use data and insights to refine customer journeys, test new channels, and maximise ROI
- Lead on budget management, reporting and long-term marketing direction for digital products
- Collaborate with product, tech, sales and customer service to ensure users remain front and centre
- 7+ years of B2C marketing expertise — including proven success driving adoption of a digital service or app
- Confidence leading teams and agencies, while staying hands-on yourself
- Depth across digital performance marketing, content, app-store optimisation and growth strategy
- A commercial mindset, spotting opportunities to scale user numbers and revenue
- Strong communication skills, able to tell the “why” behind a product and inspire action
This is a company in growth mode with a brilliant culture and plenty of perks. You’ll get:
- 27 days holiday + bank hols (with the option to buy 5 more) and a charity/volunteer day
- Cycle to work and electric car salary sacrifice schemes
- Team outings and regular activities, plus a charity/volunteer day each year
If you want a senior digital marketing role where you can shape growth, brand and customer experience — and scale a digital product that makes a difference — this is it.
- Mid-Senior level
- Full-time
- Marketing and Advertising
- Marketing Services and Advertising Services
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.