Product Marketing Manager - API

Dubizzle Limited; Nottingham; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading business communications company in Nottingham seeks a Product Marketing Manager for API solutions. You will define marketing strategies, collaborate with teams, and create impactful content to drive product adoption. Ideal candidates have experience in product marketing with an emphasis on API technologies. The role offers attractive salary, performance bonus, healthcare plan, and flexible hybrid working options.

Benefits

Attractive Salary

Performance-based Company Bonus Scheme

Healthcare Cash Plan

27 days of annual leave

Take your Birthday off

2 Wellbeing Days off

2 Giving Back Days

5% Employer Pension Contribution

Death in Service benefit (4x salary)

Yearly Award

Fun Team Socials

Training & Development opportunities

Flexible Hybrid Working Options

Qualifications

• Proven experience in product marketing within API or software development.
• Strong understanding of API applications in business communications.
• Ability to craft clear and engaging content.

Responsibilities

• Develop and implement product marketing strategies for API offerings.
• Collaborate with teams on product roadmap and marketing initiatives.
• Conduct market research to inform product positioning.

Skills

Product marketing experience

Understanding of API technologies

Exceptional communication skills

Go-to-market strategy development

Analytical mindset

Digital marketing tools proficiency

Project management skills

Tools

Marketing automation

CRM tools

Analytics tools

Job description

At Commify, we specialise in transforming business communications through our extensive range of solutions, which include SMS, WhatsApp, Email, and more. As part of our commitment to innovation and customer success, we are looking for a Product Marketing Manager - API who will champion our API products and drive their adoption in the market.

In this pivotal role, you will be responsible for defining and executing marketing strategies that position our API solutions as leaders in the industry. You will collaborate closely with product management, sales, and technical teams to craft compelling messaging, develop go-to-market strategies, and create impactful content that resonates with developers and businesses alike.

Key Responsibilities:

• Develop and implement product marketing strategies for Commify's API offerings, aligning them with overall business goals and objectives.
• Create and maintain product messaging, positioning, value propositions, and go-to-market activities tailored to the API market.
• Collaborate with cross-functional teams including product management, development, and sales to ensure alignment on product roadmap and marketing initiatives.
• Produce high-quality marketing content, including case studies, whitepapers, blog posts, and product documentation.
• Conduct market research to identify industry trends, competitor offerings, and customer needs.
• Engage with customers and partners to gather feedback and insights that inform product positioning and enhancements.
• Plan and execute marketing campaigns to drive awareness and adoption of API products, leveraging digital channels, webinars, and events.
• Monitor and analyse key performance metrics to evaluate the success of marketing initiatives and adjust strategies as needed.

The Person:

• Proven experience in product marketing, preferably within the Business Communications, API or software development sector.
• Strong understanding of API technologies and their applications in business communications.
• Exceptional verbal and written communication skills, with the ability to craft clear and engaging content.
• Experience in developing go-to-market strategies and executing successful product launches.
• Analytical mindset with the ability to use data and market insights to drive marketing decisions.
• Proficient in digital marketing tools and platforms, including marketing automation, CRM, and analytics tools.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
• Ability to work collaboratively across teams and interact with technical stakeholders effectively.

• Attractive Salary
• Performance-based Company Bonus Scheme
• Healthcare Cash Plan
• Enjoy 27 days of annual leave, in addition to Bank Holidays
• Take your Birthday off to celebrate!
• 2 dedicated Wellbeing Days off
• 2 Giving Back Days to support your community
• 5% Employer Pension Contribution
• Death in Service benefit (4x your salary)
• Exciting End-of-Year Award
• Fun Team Socials
• Opportunities for Training & Development
• Flexible Hybrid Working Options