Performance & Acquisition Marketing Manager

Skindesignlondon Ltd; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading skincare brand in London is seeking a Performance & Acquisition Marketing Manager to drive growth through data-driven strategies across multiple platforms. The role requires 4–6 years of experience in performance marketing, a strong knowledge of analytics, and the ability to collaborate with various teams. This is an exciting opportunity to be part of a dynamic, ambitious team focused on global market expansion. The position offers a competitive salary, product allowance, and hybrid working options.

Benefits

Competitive salary

Product allowance

Hybrid working

Qualifications

• 4–6 years’ experience in a performance marketing role, ideally in beauty or luxury.
• Strong grasp of analytics platforms and performance metrics.
• Confident in creative briefing and data interpretation.

Responsibilities

• Plan and execute full-funnel performance marketing campaigns.
• Develop testing roadmaps to improve acquisition.
• Manage daily reporting on acquisition performance.
• Collaborate across teams to ensure alignment and execution.

Skills

Performance marketing

Data analysis

Creative intuition

Conversion optimization

Stakeholder collaboration

Tools

Meta Pixel

GA4

AppsFlyer

Job description

Performance & Acquisition Marketing Manager

Location: London, 3 days in the office and 2 days work from home

Reports to: Global Head of Marketing

Job Type: Full-Time

Overview

Skin Design London designer cosmeceuticals were the first prescriptive edit of formulation and routine to treat skin without any downtime using the most exacting specifications. Skin Design London cosmeceuticals are luxury premium actives to treat the root cause of skin issues, penetrating deeper into the five layers of epidermis. The potent non-prescription actives stimulates elastin and collagen delivering unrivalled results. We’re on an exciting global growth journey, and we’re looking for a commercially minded Performance & Acquisition Marketing Manager to lead our paid media, conversion strategy, and consumer acquisition across all key markets.

This is a pivotal role for someone who blends analytical precision with creative intuition – someone excited by testing, scaling, and driving measurable growth across a premium omnichannel business.

Key Responsibilities

• Own the planning, execution, and optimisation of full-funnel performance marketing campaigns across Meta, Google, TikTok, and programmatic platforms.
• Develop and own a testing roadmap (creatives, messaging, formats, landing pages) to continually improve acquisition performance.
• Brief content executive with performance insights to drive thumb-stopping, high-converting ad assets.
• Partner with internal stakeholders to scale paid activity effectively across priority markets (UK, US, ME).

Acquisition & Conversion

• Build and execute strategies to drive efficient CAC and scalable customer acquisition via DTC and retail funnels.
• Work closely with the Ecomm & CRM Manager to improve conversion rates through A/B testing, CRO strategies, and landing page optimisation.
• Collaborate with Ecomm & CRM manager to optimise post-purchase flows, retention, and LTV.
• Champion a performance-first mindset across product launches and key marketing moments.

Measurement, Attribution & Reporting

• Set clear KPIs and manage daily/weekly/monthly reporting on acquisition performance across paid media, affiliate, and direct channels.
• Troubleshoot attribution and tracking issues across platforms (Meta Pixel, AppsFlyer, S2S integrations, GA4, SKAN).
• Develop and maintain dashboards and frameworks that clearly link marketing activity to business impact.
• Own forecasting, budgeting, and pacing for performance spend, ensuring ROI targets are met.

Affiliate & Growth Channels

• Manage the affiliate marketing programme - including platform oversight, publisher relationships, and growth planning.
• Stay ahead of emerging paid platforms, automation tools, and AI-driven solutions that can drive competitive edge.

Cross-Functional Collaboration

• Collaborate with social, design, partnerships, and product team to ensure alignment on campaign execution and messaging.
• Share performance insights regularly to inform campaign planning, content direction, and brand strategy.
• Act as a growth partner across the business - bringing proactive recommendations and market learnings.

What We’re Looking For

• 4–6 years’ experience in a performance marketing role, ideally in beauty, luxury, or high-growth DTC.
• Deep knowledge of paid social, search, and conversion funnels - hands-on or via agency management.
• Strong grasp of attribution, analytics platforms (GA4, Looker, AppsFlyer), and performance metrics.
• Confident in briefing creatives and interpreting performance data to inform iterations.
• Commercially driven, with a growth mindset and a passion for brand + performance balance.
• Organised, independent, and adaptable - comfortable in a fast-moving, founder-led business.
• Global outlook, with the ability to localise strategies for different markets.

Why Join Us

• Work for one of the most exciting skincare brands disrupting the global beauty space.
• Be part of a small, highly ambitious marketing team with big creative and commercial goals.
• Play a central role in our global growth strategy - with the freedom to test, learn, and scale.
• Competitive salary, product allowance, and hybrid working.

Role Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Personal Care Product Manufacturing