Senior Digital Marketing Manager

Gotthetshirt; Leeds; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A growing healthcare business in Leeds is seeking a Senior Digital Marketing Manager to shape brand growth and customer experience. The role includes developing integrated campaigns, managing a cross-functional marketing team, and focusing on driving user adoption of a digital service. The ideal candidate brings 7+ years of B2C marketing expertise and strong leadership skills, along with a commercial mindset to scale user numbers and revenue.

Benefits

27 days holiday + bank holidays

Cycle to work and electric car schemes

Team outings and charity days

Qualifications

• 7+ years of B2C marketing experience, particularly with digital services/apps.
• Ability to lead teams and agencies effectively while remaining hands-on.
• Commercial mindset focused on user growth and revenue generation.

Responsibilities

• Develop and execute integrated campaigns to increase user base.
• Manage digital growth channels like SEO, content, and paid media.
• Lead and mentor the marketing team, focusing on performance.

Skills

B2C marketing expertise

Digital performance marketing

Content marketing

App-store optimisation

Growth strategy

Strong communication skills

Job description

Overview

Location – Leeds (hybrid, 2–3 days a week in office).

Here’s a chance to step into a senior digital marketing role at a fantastic and growing healthcare business, where you’ll shape brand, growth and customer experience — with a special focus on building awareness and driving adoption of our flagship digital service/app.

You’ll join as Senior Digital Marketing Manager, leading a team of five to drive acquisition, engagement and retention.

What You’ll Be Doing

• Develop and deliver integrated campaigns to grow the app’s user base and overall digital presence
• Own digital growth channels – email, app-store optimisation, content, paid media, e-commerce, Amazon PPC, SEO, social and more
• Shape the app and brand story, increasing awareness across UK and international markets
• Manage, mentor and motivate a cross-functional marketing team and external agency partners
• Use data and insights to refine customer journeys, test new channels, and maximise ROI
• Lead on budget management, reporting and long-term marketing direction for digital products
• Collaborate with product, tech, sales and customer service to ensure users remain front and centre

What You’ll Bring

• 7+ years of B2C marketing expertise — including proven success driving adoption of a digital service or app
• Confidence leading teams and agencies, while staying hands-on yourself
• Depth across digital performance marketing, content, app-store optimisation and growth strategy
• A commercial mindset, spotting opportunities to scale user numbers and revenue
• Strong communication skills, able to tell the “why” behind a product and inspire action

Why Join?

This is a company in growth mode with a brilliant culture and plenty of perks. You’ll get:

• 27 days holiday + bank hols (with the option to buy 5 more) and a charity/volunteer day
• Cycle to work and electric car salary sacrifice schemes
• Team outings and regular activities, plus a charity/volunteer day each year

If you want a senior digital marketing role where you can shape growth, brand and customer experience — and scale a digital product that makes a difference — this is it.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Advertising

Industries

• Marketing Services and Advertising Services