Head of Marketing - Sports Leisure Brand

Love Recruitment Limited; Manchester; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

A leading UK sports and leisure operator is seeking a versatile Head of Marketing to lead brand growth and customer engagement. You will develop and maintain brand strategies, manage CRM, and oversee multiple campaigns and events. This hybrid role is ideal for someone passionate about sport and community-focused environments with strong marketing capabilities. The position offers a salary around £70k plus bonuses and benefits.

Benefits

Bonus structure

Benefits package

Qualifications

• Proven marketing capability across brand and growth.
• Ability to balance strategy with day-to-day execution.
• Experience in sport or leisure is beneficial.

Responsibilities

• Develop and maintain a consistent brand and tone of voice.
• Lead membership acquisition plans and campaigns.
• Oversee events to boost engagement.

Skills

Brand development

Campaign management

CRM management

Excellent communication skills

Strong organizational skills

Job description

Head of Marketing

Hybrid: 3 days WFH, 2 days on site

Ideal location: Between Manchester and London

c£70k plus bonus and benefits

A fast-growing UK sports and leisure operator is seeking a versatile, hands-on Head of Marketing to lead brand, growth and customer engagement across multiple sites. This role suits a highly capable all-rounder who can balance strategy with day-to-day execution in a fast-paced environment.

The Role

You will shape the brand, drive membership growth, lead local acquisition activity and deliver a strong calendar of on-site events and activations. You’ll also manage CRM, partnerships and community outreach—requiring a marketer who is confident switching between creative, analytical and operational work.

Key Responsibilities

• Develop and maintain a consistent brand and tone of voice
• Lead membership go‑to‑market and acquisition plans
• Run local and paid campaigns to fill programmes and courts
• Oversee events and activations to boost engagement
• Shape CRM journeys and retention communications
• Build local and brand partnerships that drive visibility and footfall

What You’ll Bring

• Strong all-round marketing capability across brand, growth, campaigns and CRM
• Ability to operate independently and handle both strategy and execution
• Excellent communication skills and strong organisational instincts
• Comfort working at pace and adapting quickly to changing priorities
• Passion for sport, movement or community-focused environments
• Experience in sport, leisure, fitness or hospitality is beneficial

Your recruiter for this role is Helen Horton, Account Director at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment are a fitness and leisure recruitment agency, specialising in hundreds of fitness and leisure jobs in the UK like these. Helen is a recruitment specialist for the whole leisure sector and if keen to considered please 'apply now'.