Product Marketing Manager

ApprovalMax Germany GmbH; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading international software company based in London is seeking a Product Marketing Manager to enhance its reputation and drive product demand. This role involves collaborating with various teams to execute product marketing strategies and ensure effective communication of product value. Ideal candidates should have proven experience in product marketing and strong analytical skills, with a focus on detail and ROI tracking.

Benefits

Regular performance-based compensation reviews

100% paid sick leave

Health & Wellness program reimbursement

Reimbursement of professional development courses

Qualifications

• Proven experience and success in Product Marketing
• A strategic thinker with a strong analytical approach
• Strong interpersonal and collaboration skills

Responsibilities

• Drive go-to-market planning for new features
• Collaborate to create product-focused content and campaigns
• Craft compelling messaging that communicates product value

Skills

Product Marketing experience

Analytical problem-solving

Interpersonal skills

Marketing and copywriting

Attention to detail

ROI-tracking skills

Job description

Overview

ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision-makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company has won the Xero App Partner of the Year award four times since 2020 in different countries.

Job Description

We are looking for a Product Marketing Manager to join our expanding Marketing team. In this role, you’ll report to the Head of Product Marketing and work closely with internal and external stakeholders to create and execute our Product Marketing plan for global markets. The goal is to enhance ApprovalMax’s reputation as an app partner, market leader, and innovator.

As the Product Marketing Manager, you’ll execute our product marketing strategy with the necessary tactics for success. Serving as the product evangelist, you’ll be crucial in promoting product releases and developing campaigns for potential and existing customers. Collaboration with the Product Team is key, as you’ll be tasked with driving product demand and feature adoption. Your success hinges on attention to detail, a keen eye for quality, and the ability to articulate our product value proposition to effectively address customer problems. You’ll be dedicated to monitoring marketing performance, backed by data to identify what’s working and what isn’t.

Responsibilities

• Drive go-to-market planning and execution for new features and product updates
• Collaborate with Product, Design, Sales, and Support in our key markets (AU, NZ, UK, US, Canada, Asia, and South Africa) to create product-focused content and campaigns that support product adoption and utilisation
• Craft clear, compelling messaging that communicates product value and differentiation
• Conduct competitive analysis and market research to inform product differentiation
• Develop, create, and implement the Product Marketing plan to support the retention of existing customers and the acquisition of new customers – you will create and promote ApprovalMax’s existing feature set and new releases across core global markets to our subscriber base all year round
• Collaborate with Product and our Customer Success Team to research, understand, and develop value propositions and position our products against competitors and customer needs
• Develop product positioning and messaging that resonates with target customer personas, and script release videos
• Assess the effectiveness of our programs for our products on an ongoing basis, and report back to the business on required changes

Qualifications

• Proven experience and success in Product Marketing
• A strategic thinker with a strong analytical approach to problem-solving
• Strong interpersonal and collaboration skills, with the ability to work closely with product, sales, and creative teams
• Marketing and copywriting experience – launching B2B products will be highly regarded
• Demonstrate sound product marketing strategies to optimise growth and profitability
• Great attention to detail and strong planning and execution of agreed plans
• Exceptional ROI-tracking skills, and ability to prove what is, or isn’t, working

Additional Information

• Regular performance-based compensation reviews
• 100% paid 10 sick leave days
• Health & Wellness program – a bonus payment, which will cover 50% up to a total of 500 Euro annually of expenses related to medical services (excluding regular health insurance), fitness, sports activities (excluding equipment), stress management, body massage, weight management, yoga, travel, etc.
• Reimbursement of professional development courses
• Service years recognition financial reward