Digital marketing manager

EyeToEye Media Ltd.; United Kingdom; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Een dynamisch mediabureau zoekt een Digital Marketing Manager die de leiding neemt over e-mail, CRM en betaalde campagnes. Deze rol richt zich op het groei van digitale leden via het platform 'Extra Delicious' en het ontwikkelen van marketingcampagnes voor hun klanten. Ideale kandidaten hebben een digitale marketingachtergrond, zijn datagestuurd en hebben praktische ervaring met media-campagnes.

Qualifications

• Ervaring in digitale marketing of groei, bij voorkeur met focus op e-mail en abonnementen.
• Sterke ervaring met nieuwsbriefplanning en CRM-segmentatie.
• Praktische ervaring met betaalde mediacampagnes, vooral op Meta-platformen.

Responsibilities

• Leiden van e-mail strategie, planning en prestatie rapportage.
• Eigen content marketing planner en campagnes voor groeiende abonnementen.
• Campagne-prestaties volgen en optimaliseren voor ROI-doelen.

Skills

Data-driven mindset

Email automation

Campaign optimization

Social media marketing

Content planning

Tools

Mailchimp

GA4

Meta Ads

Stripe

Job description

Digital Marketing Manager
Eye to Eye Media

We’re looking for a results-driven digital marketer to lead on email, CRM, paid campaigns and more — driving content marketing for our commercial clients while growing print and digital subscriptions. That includes building loyalty through our new membership offering, Extradelicious., and reimagining how we market delicious. magazine.

Overview

Department: Audience
Location: Hybrid (UK-based)
Reports to: Digital Director
Type: Full time

The Digital Marketing Manager leads audience growth across email, CRM, paid and social — applying insight, creativity and smart experimentation to drive traffic, grow subscriptions, and build brand loyalty.

This role is central to the growth of Extradelicious., the digital membership product, and plays a key part in evolving marketing for delicious. magazine. It also contributes to the development and delivery of content marketing campaigns for commercial clients — working within a content agency structure alongside an established food brand.

The role sits at the intersection of strategy and execution, helping to build a modern growth engine across email, social and paid channels. Ideal for someone who thrives on ownership and cross-functional collaboration.

Key responsibilties

Email & CRM

• Own newsletter strategy, planning, build and performance reporting.
• Drive data acquisition, segmentation and journey optimisation
• Develop automated onboarding, retention and campaign journeys for subscribers.
• Plan and test campaigns to support seasonal moments, content priorities, and conversion funnels.

Subscription & campaign marketing

• Own the content marketing planner — aligning monthly and weekly content across email, social, and paid to ensure unified brand messaging and campaign delivery.
• Lead multichannel campaigns to grow Extradelicious. and print subscriptions, driving both acquisition and retention.
• Own paid media strategy and execution — primarily Meta (Facebook/Instagram), with scope to test other platforms.
• Plan, launch, and optimise paid campaigns in line with content, commercial, and seasonal objectives.
• Develop creative briefs and collaborate with content and creative teams to produce high-performing assets.
• Work with the Social Media Manager and content team to align organic and paid efforts.
• Track campaign performance across print and digital and optimise toward ROI goals.

Audience & insights

• Own the delicious. brand panel: develop questions, analyse responses, and integrate insights into marketing campaigns, email journeys, and content planning.
• Collaborate with the Social Media Manager, Content & Platform Manager and content team to ensure audience insights are used across all channels.

Cross-functional collaboration

• Work with commercial, content, and social teams to align on messaging and targeting.
• Partner with the Audience & Platform Manager to optimise journeys from campaign to site.
• Liaise with fulfilment or circulation partners where needed to align print campaigns with back-end systems.
• Represent Eye to Eye Media at external events, when required.

Tooling & process

• Help refine our marketing stack and introduce new tools or workflows where needed.
• Manage performance reporting, forecasting, and campaign retros for both digital and print channels.
• Line manage the Social Media Manager

Who you are

• Demonstrable experience in a digital marketing or growth role (ideally with email and subscription focus).
• Strong experience with newsletter planning, email automation, and CRM segmentation.
• Hands-on experience planning and running paid media campaigns, especially on Meta platforms.
• Data-driven mindset — able to translate performance into insight and action.
• Hands-on with tools like Mailchimp, GA4, Meta Ads, and Stripe (or equivalents).
• Great copy instincts and the ability to translate brand voice into campaigns.
• Experience with gated content, paywalls or membership models.
• Strong grasp of paid media strategy, optimisation, and creative testing.
• Familiarity with food/lifestyle content and how to market it.
• Experience working in a lean, fast-moving team with lots of ownership.

What you'll get

• A key role in shaping how a heritage brand transforms digitally.
• Autonomy to test, learn, and build real marketing systems from the ground up.
• Collaborative, cross-functional team with strong content and food culture.
• The opportunity to grow with the brand as we scale Extradelicious.