National Sales Manager jobs in United Kingdom

Our client s reshaping how creditors, advisers, and government bodies communicate across the debt advice and insolvency sector. Their digital platform replaces outdated manual processes, connecting advisers, creditors, and regulators in real time, and helping organisations deliver fairer, faster, more transparent outcomes for people in financial difficulty.

The platform is already live and trusted by a growing list of local authorities, creditors, and government departments, including HMRC. With demand now increasing rapidly, we are building the senior team that will scale the business through its next phase of growth.

Purpose of the Role

The Commercial Director will lead all aspects of our clients growth strategy from driving new business and partnerships to strengthening existing relationships and building a scalable sales and commercial framework.

This role suits a strategic and hands-on commercial leader who can shape the commercial model, open doors, and turn opportunity into revenue. You’ll work closely with the CEO to position our client as the leading digital infrastructure for debt and creditor engagement, with responsibility for driving recurring revenue and commercial expansion.

This is also a key leadership position that will help prepare the business for investment and exit, with an opportunity for meaningful equity participation tied to performance.

Business Growth and Partnerships

• Lead the commercial strategy to grow monthly recurring revenue across local authorities, creditors, and government clients.
• Identify, target, and secure new partnerships across priority sectors (local government, utilities, finance, and debt management).
• Develop commercial relationships with senior stakeholders and strategic partners.
• Build and manage a strong sales pipeline and report performance to the CEO and board.

Sales and Account Development

• Oversee the full sales cycle from prospecting to close, supported by existing networks and the CEO.
• Strengthen relationships with current clients to drive retention and expand service use.
• Build commercial frameworks for multi-sector clients (government, creditor, utility, fintech).
• Develop case studies, ROI stories, and commercial materials that support growth.

Commercial Strategy and Pricing

• Refine the subscription-based pricing model and evaluate new commercial opportunities.
• Work with the CEO and Head of Operations to forecast revenue, model pricing scenarios, and align contracts.
• Prepare and present commercial reporting and forecasts to support investment discussions.

Leadership and Team Building

• Build and lead the commercial team as the company scales.
• Introduce structure, accountability, and performance management across the sales and client engagement functions.
• Collaborate with the technical and operations teams to ensure smooth client onboarding and delivery.

• Experienced commercial or sales leader in B2B SaaS, fintech, or regulated sectors (public sector experience beneficial).
• A proven record of developing and closing strategic deals, ideally in multi-stakeholder environments.
• Strong understanding of subscription and recurring revenue models.
• Comfortable engaging at senior levels within local authorities, creditors, and government departments.
• Entrepreneurial mindset: thrives in fast-paced, evolving businesses where strategy and execution sit side by side.
• Excellent communicator and relationship-builder, able to represent the business confidently in boardrooms and industry settings.

Equity Opportunity

This role includes eligibility for an equity stake of up to 2.5%, structured through a performance-based employee share scheme. Equity vests in stages against clear commercial milestones (e.g., £1M, £2M, £3M ARR), aligning reward directly with business growth and value creation.

• Revenue and client growth against agreed targets.
• Strength of commercial pipeline and conversion rate.
• Client retention and expansion.
• Development of scalable sales processes and playbooks.
• Contribution to investment readiness and valuation growth.

This is a chance to join a proven business entering a major scale-up phase with clients, credibility, and a product already in place.

For the right person, this is a fantastic opportunity to help shape the next chapter for this exciting business that are about to embark on a rapid growth journey. This is a chance to build something meaningful, and share directly in the success created.

For immediate consideration, please submit your CV and one of the team will be in touch.

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