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Job summary
A leading marketing firm in Coalville is seeking a mid-senior level marketing professional to oversee a Strategic Marketing Programme across two businesses. The ideal candidate will have proven B2B marketing experience, a data-driven mindset, and strong communication skills. Responsibilities include leading marketing campaigns, managing a small team, and optimising CRM tools. This role offers autonomy and a chance to significantly impact growth within the Fire Protection and Life Safety sector.
Benefits
Qualifications
- Proven experience in B2B marketing, ideally for technical products & services.
- Strong track record in lead generation and CRM management.
- Experience managing internal teams and external suppliers.
Responsibilities
- Leading the Strategic Marketing Programme in the Fire Protection and Life Safety business.
- Developing and executing integrated B2B marketing campaigns.
- Managing and optimising HubSpot CRM.
Skills
Tools
Location: Coalville, Leicestershire
Salary: £45,000 - £55,000 per annum
Hours: Monday to Friday 8am - 5pm
Hybrid working available (office presence preferred)
Benefits: On-site parking with EV charging available, Extra day of paid leave on your birthday, A companywide monthly bonus scheme, Lunch provided
This is a hands-on and strategic position.
The Fire Protection and Life Safety business has invested in a Strategic Marketing Programme (SMP) which is a 12-month initiative designed to build a marketing framework to drive sustainable growth.
You will oversee marketing activity across both businesses, managing a small internal team and trusted outsourced partners to deliver effective lead generation, digital campaigns, CRM optimisation, and brand development.
Key responsibilities include:
- Leading the 12-month Strategic Marketing Programme in the Fire Protection and Life Safety business and embedding a data-driven marketing framework
- Developing and executing integrated B2B marketing campaigns focused on lead generation and conversion
- Managing and optimising HubSpot CRM to ensure accurate and actionable data
- Leading and motivating a small telesales team and marketing assistant
- Managing external agencies for design, SEO, PPC, and content production
- Protecting and enhancing brand integrity across all communications and marketing collateral
- Managing budgets and reporting ROI, ensuring all marketing activity delivers measurable outcomes
Requirements
- Proven experience in B2B marketing, ideally for technical products & services
- Strong track record in lead generation, CRM management, and digital campaign delivery
- Experience managing internal teams and external suppliers
- Excellent communication and stakeholder management skills
- Data-driven mindset with a focus on ROI and performance improvement
- Commitment to brand integrity and consistency across all marketing activity
- Familiarity with HubSpot, Salesforce, or similar CRM platforms
This is a unique opportunity to take ownership of a marketing function that spans two dynamic and growing businesses. You will have autonomy, a supportive leadership team, and the chance to make a visible impact, particularly within the Fire Protection and Life Safety business, where you will be a key driver of growth.
If you are an ambitious marketer ready to step into a leadership role where you can make a tangible difference across two diverse yet resilient sectors, we would love to hear from you.
IND25
- Mid-Senior level
- Full-time
- Marketing
- IT Services and IT Consulting
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.