Digital Marketing Manager (full time)

Xjtag; Cambridge; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A rising tech company in Cambridge is seeking a Digital Marketing Manager to enhance its presence through strategic marketing efforts. The role involves developing marketing strategies, designing campaigns, and managing various channels, including social media and email. Candidates should possess exceptional communication skills and preferably have experience in international B2B marketing. The company promotes a friendly and inclusive environment with ample benefits.

Benefits

Inclusive working environment

25 days paid annual leave

Life assurance

EMI share scheme

Training and development

Employee assistance programme

Qualifications

• Exceptional communication skills, tailored to various audiences.
• Experience in international B2B marketing, ideally technical.
• Ability to manage multiple campaigns effectively.

Responsibilities

• Develop the company’s marketing strategy with the team.
• Design and deliver campaigns across multiple channels.
• Manage marketing channels including email and social media.

Skills

Exceptional communication skills

International B2B marketing experience

Organizational ability

Proficiency in digital marketing tools

SEO experience

Familiarity with CRM tools

Analytical, data-driven mindset

Tools

LinkedIn Ads

Google Analytics

HubSpot

Job description

Milton, Cambridge, UK – Hybrid available

Employment Type: Full-time

XJTAG provides exceptional products all over the world for electronics diagnosis, fault finding and in-system programming. We are growing rapidly and sell to businesses across all industries through our global distribution network.

We are looking for a commercially-minded Digital Marketing Manager to work as a part of our marketing team. You will have responsibility for managing our marketing across all of our channels all the way from content creation to handing over leads to our business development team. As part of a small business your work will be varied as you help the wider business achieve its goals.

Your success will be seen in the reach and engagement of our marketing and the positive impact this has on the business’ sales. We are supportive, straightforward, innovative and motivated. We work hard to include everyone in our team and be themselves at work.

Responsibilities

• Develop the company’s marketing strategy with other members of the marketing team to maximise our reach and impact
• Design and deliver campaigns across multiple channels to increase market awareness of our products and services and generate leads
• Work with teams, both technical and non-technical to plan, design and create content for our customer personas
• Gain a deep understanding of our customer base, market segments and the wider electronics industry
• Manage our marketing channels including email campaigns, website activity, LinkedIn presence, blog and hosted video content
• Implement tracking, reporting and dashboarding of the company’s marketing activities

Requirements

• Exceptional communication skills, both written and verbal, with the ability to tailor content to a range of audiences
• Strong understanding from qualifications or experience of international B2B marketing, preferably to technical and engineering audiences
• Exceptional organisational ability to manage multiple campaigns simultaneously, closely coordinated with other marketing and business development activity
• Proficiency in a digital marketing tools such as LinkedIn Ads, Google Analytics, Instantly, Beehiiv and Clay, amongst others
• Proven experience of SEO, campaign tracking and automation workflows
• Familiarity with CRM tools, preferably HubSpot
• Analytical, data-driven mindset with strong reporting and dashboarding skills
• Knowledge of the electronics, test or measurement industries is a plus
• Interest in graphic design and familiarity with Adobe tools is a plus
• Permission to work in the UK

Benefits

• A relaxed, friendly and inclusive working environment in our office on the edge of Cambridge
• 25 days paid annual leave (+8 bank holidays)
• Life assurance (3x salary)
• Enterprise Management Incentive (EMI) share scheme
• Training and development provided both internally and externally
• Employee assistance programme with a range of wellbeing measures and benefits