Social Media Strategist – Global Brand & Experiences

Do & Co; City of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading luxury catering company is looking for a Social Media Strategist to enhance its global digital presence. The role involves crafting engaging social strategies across various platforms and requires travel to events. Ideal candidates will have a strong background in brand storytelling and social media management, along with skills in analytics and budget management. This position offers significant career development opportunities in a dynamic environment.

Benefits

Refer a Friend Scheme

On-Site Free Meals

In-house training opportunities

Career development opportunities

Qualifications

• Experience in social media and brand storytelling.
• Hands-on experience managing global channels.
• Proficiency in analytics and measurement tools.

Responsibilities

• Create and execute bold organic social strategies.
• Collaborate with teams to plan engaging content.
• Track and optimise campaign performance.

Skills

Strategic thinking

Social media management

Brand storytelling

Analytical skills

Tools

Google Analytics

Meta Ads Manager

TikTok Ads Manager

Job description

Social Media Strategist – Global Brand & Experiences

Welcome to the world of DO & CO, where luxury hospitality meets elite sport and global travel. As a leader in Gourmet Entertainment, we create unforgettable experiences at the pinnacle of performance- from the high-octane world of Formula 1, to the courts of ATP tennis, and the stadiums of UEFA and FIFA events.

With operations in 32 locations across 12 countries and 3 continents, DO & CO is synonymous with excellence, innovation, and talent. Our three divisions- Airline Catering, International Event Catering, and Restaurants, Lounges & Hotels, are united by one vision: delivering extraordinary moments of taste and service in the most exclusive settings on earth.

We set the standard in global hospitality, redefining what it means to dine, celebrate, and connect at speed, at altitude, and in style. Our people are the true heartbeat of DO & CO: passionate, bold, and driven by the thrill of creating perfection, wherever in the world we go next.

Job Description

Join DO & CO, where exceptional hospitality meets unforgettable experiences.

We’re seeking an experienced and visionary Social Media Strategist - Freelancer to shape our global digital presence across Meta, TikTok, X, and emerging platforms. In this pivotal role, you’ll bring DO & CO’s world of luxury catering, aviation, events, and fine dining to life through captivating storytelling and elevated social strategy.

You’ll report directly to the Director of Photography, working hand-in-hand with our in-house creative, events, and marketing teams (plus our agencies) to connect the dots between organic and paid. We want someone who can turn global experiences into shareable moments — a digital storyteller who lives and breathes social.

Get ready to pack your bags — the role involves global travel to events and to our Head Offices in London and Vienna.

The role of Social Media Strategist :

Responsibilities

• Bring DO & CO’s global brand story to life across social – from Meta to X and beyond
• Create and execute bold organic social strategies that inspire and engage
• Develop and execute creative, data-driven campaigns that embody the spirit of DO & CO
• Collaborate with our creative and brand teams to plan scroll-stopping content in line with key campaigns and events
• Present strategy and results to senior leadership, driving alignment across global teams
• Oversee the day-to-day of our organic channels, from scheduling to boosting
• Be on the ground for photoshoots and global events, creating content that captures the moment
• Track, analyse, and optimise campaign performance – always testing, learning, and constant evolving

Qualifications

• A strategic thinker with deep experience in social media and brand storytelling
• A social media native with hands-on experience managing and growing global channels
• Passionate about lifestyle, luxury, travel, food, events and experiences
• Skilled in transforming business goals into engaging social strategies that deliver measurable results
• Up to speed on every new trend, sound, and feature across social platforms
• Insight-led and fluent in social analytics and measurement tools
• A relationship builder – comfortable collaborating with platforms, influencers, and agencies
• Organised, proactive, and ready to make things happen
• Comfortable tracking and managing budgets
• Proficient in tools like or similar to Google Analytics, and Meta/TikTok Ads Manager

Additional Information

We believe that our employees are the driving force behind our success and strive to create a positive and supportive work environment. As a member of our team, you will have access to a range of benefits, including:

• Enjoy perks by referring your friends through our Refer a Friend Scheme
• Save money and time with On-Site Free Meals
• Expand your skills and knowledge through our in-house training opportunities.
• A business where you can have a real impact, we’re not afraid of new ideas!
• Genuine career development opportunities, both nationally and internationally
• The opportunity to work with and represent one of the most innovative players in the luxury global gourmet entertainment market

DO&CO is an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status