Business Development Manager jobs in United Kingdom

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we scale our Exchange App, we’re hiring a Growth Marketing Hacker to lead our go-to-market strategy, lifecycle initiatives, and product positioning to fuel global user growth and engagement as we expand.

This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.

• Strategy & Positioning: Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical; develop value propositions that differentiate our platform in a competitive global market; partner with data, analytics and product to define user personas and map tailored journeys; lead on creative/copy positioning and brief submission for growth teams to deliver impactful, localized campaigns; work closely with product managers to align on roadmap priorities and customer feedback loops.
• Launch Execution: Partner with the product team to manage go-to-market planning for feature launches; conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for user acquisition; ensure campaigns are timely, scalable, and data-informed; coordinate with local market teams to adapt messaging for region-specific rollouts; analyze market trends and conduct competitive benchmarking; run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging; feed findings back into product and growth teams to inform prioritization and positioning.
• Growth & Retention: Design lifecycle programs that drive user activation, trading volume, and long-term retention; conceptualize promotions, streaks, and incentive programs; work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
• Performance & Reporting: Define KPIs across funnel metrics, retention, and campaign impact; report using tools like GA4, Tableau, Mixpanel; work closely with analytics and product to iterate quickly.

• 3-to-5 years of experience in product marketing; ideally crypto background
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably
• Excellent communication and copywriting skills: ability to simplify complex ideas and tell stories that convert
• Highly collaborative, with experience working cross-functionally in fast-paced environments; bias to action
• Analytical mindset with proficiency in marketing analytics and user research
• Experience in regulated industries or financial services is a plus
• Crypto native or familiarity with community-led growth is a bonus

• Full-time

• Not Applicable

• Marketing and Sales