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Performance Marketing Manager
Job summary
A global publishing organization is seeking a Performance Marketing Manager to enhance brand discoverability and drive e-commerce revenue. You will manage digital advertising campaigns using platforms like Google Ads and collaborate with marketing teams to improve SEO. Strong analytical and data literacy skills are essential. The role also involves tracking conversions effectively and ensuring clear communication of performance insights. You will play a pivotal part in competitive positioning in international markets.
Qualifications
- Strong analytical and problem-solving skills.
- Experience managing and optimizing digital advertising campaigns.
- Good understanding of SEO and Google Analytics 4.
Responsibilities
- Manage and execute digital advertising campaigns across multiple markets.
- Optimize campaigns to maximize conversions and ROI.
- Collaborate with marketing teams to improve SEO.
Skills
Tools
- Department: Marketing – Marketing Operations
- Location: Sec-62 , Noida
This is an excellent opportunity to join a mission-driven organization focused on education and innovation. As a Performance Marketing Manager, you will play a pivotal role in driving brand discoverability, web traffic, and e-commerce revenue through strategic digital advertising. You’ll work with cutting-edge tools like Google Ads (P-Max, Shopping, Search & Display), Meta, LinkedIn, TikTok, and Microsoft Ads, while collaborating with talented marketing and web teams. This role offers exposure to international markets, data-driven decision-making, and the chance to influence global marketing strategies—all within a supportive and collaborative culture.
On a day-to-day basis, you will:
- Manage and execute digital advertising campaigns across multiple markets, ensuring alignment with broader marketing strategies.
- Optimize campaigns to maximize conversions and ROI, using keyword analysis, audience insights, and creative recommendations.
- Collaborate with marketing and web teams to improve SEO and overall discoverability.
- Ensure conversion tracking is accurate and up to date (Google Tag Manager, Insight tags, Pixel tags).
- Deliver clear performance reports to stakeholders and provide actionable insights.
- Support keyword and search strategies to enhance organic and paid search rankings.
- Work closely with internal teams and external partners (Google, LinkedIn, Meta) to ensure best practices and campaign success.
Your impact will be seen in driving traffic, generating leads, and increasing online sales, helping OUP remain competitive and discoverable across global markets.
- Strong analytical and problem-solving skills.
- Proactive, self-starter with excellent data literacy.
- Ability to multi-task and prioritize competing requests.
- Attention to detail and strong communication skills.
- Experience managing, executing, and optimizing digital advertising campaigns (Google Ads, Meta, LinkedIn, TikTok).
- Good understanding of SEO and Google Analytics 4.
- Experience with conversion tracking (Insight tags, Pixel tags, Google Tag Manager).
- Ability to use keyword and auction insights to inform campaigns.
- Experience managing relationships with Google, LinkedIn, and Meta representatives.
- Familiarity with Microsoft Ads and Conversion APIs.
Please contact aarti.rana@oup.com with any queries relating to this role.
We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
Job Category: Marketing & Communications
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.