Marketing and Student Recruitment Manager

Newcastle City Library; Newcastle upon Tyne; On-site; GBP 40,000 - 55,000; Part time

Job summary

A leading university in the UK is seeking a Marketing and Student Recruitment Manager to develop and implement student recruitment strategies. The role involves leading a dynamic team, executing targeted marketing campaigns, and collaborating with academic schools to enhance student recruitment efforts. Ideal candidates will have significant experience in marketing within higher education, excellent stakeholder management skills, and a proven ability to evaluate marketing performance. This is a fixed-term role based in Newcastle, with a focus on creating impactful recruitment initiatives.

Benefits

Generous holiday package

Great pension schemes

Health and wellbeing initiatives

Qualifications

• Significant experience in student recruitment marketing, preferably within a higher education setting.
• Strong copywriting, editing and proofreading skills.
• Proven ability to evaluate marketing performance using data.

Responsibilities

• Lead the development and implementation of marketing and recruitment strategies.
• Plan and execute marketing campaigns across various platforms.
• Manage a small team and oversee dedicated recruitment events.

Skills

Student recruitment marketing

Marketing strategies development

Stakeholder management

Digital marketing tools proficiency

Education

Degree or equivalent qualification

Professional marketing qualification

Job description

Marketing and Student Recruitment Manager

Requisition ID: 28871

Location: Newcastle, GB

Contract Type: Fixed Term

Working Pattern: Full Time

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 04 Janaury 2026

The Role

In this role, you will lead the development, implementation, and evaluation of marketing and student recruitment strategies to attract high-quality home and international undergraduate and postgraduate taught students.

You’ll work closely with academic schools and central services to ensure alignment with both University-wide and School-specific priorities. You’ll also manage a small, dynamic team, delivering a consistent and effective approach to student recruitment marketing.

The Faculty of Humanities and Social Sciences (HaSS) is an exciting, multidisciplinary faculty structured around ten academic schools. The Faculty has a significant and diverse student population across its range of disciplinary areas.

You will be required to maintain a high level of knowledge and expertise in relation to the recruitment of humanities, arts and social sciences students and remain up to date with the latest marketing and communications developments, including the use of new technologies and best practice elsewhere in the sector.

Significant experience in student recruitment marketing, preferably within a higher education setting, and a proven ability to develop and deliver marketing strategies and campaigns is essential for this role. Please refer to the Job Description for all essential criteria.

To apply, please complete an online application and upload a CV and cover letter. Your cover letter is a supporting statement, and you should outline how you meet the essential criteria of the role using examples.

Please note, this role is a fixed term role until 30 November 2026.

Key Accountabilities

• Act as a trusted advisor to academic schools, offering expert guidance and delivering a proactive, professional service to help meet student recruitment targets.
• Collaborate with academic schools to design, implement and assess targeted marketing and recruitment strategies across all levels and markets that are aligned with Faculty and University priorities.
• Collaborate with academic staff and current students to identify subject strengths and develop compelling, consistent targeted messaging across all marketing channels.
• Plan, execute and evaluate marketing campaigns, ensuring cost-effectiveness and impact. Activities may include webinars, online chats, email campaigns, telephone campaigns, and new conversion initiatives.
• Design and manage optimised communication plans for enquirers and offer holders to enhance lead generation, engagement and conversion.
• Oversee the creation of engaging content for digital and print channels, ensuring alignment with brand guidelines, compliance with regulatory requirements, accessibility and SEO-optimisation.
• Ensure the delivery of suitable, high-quality in-person and virtual student recruitment and conversion events, including Faculty involvement in university wide events.
• Manage and develop a small team, including setting objectives, monitoring progress, identifying training needs and conducting performance reviews.
• Conduct market research to inform subject messaging, portfolio development and campaign planning, working closely with the Faculty insights teams.
• Collaborate with colleagues across the University to align strategies, share best practice, and ensure a consistent and effective approach to student recruitment marketing.
• Represent the Faculty in cross-University marketing initiatives, including participation in planning meetings, steering groups, and project workstreams.
• Represent the Faculty and University at recruitment events, coordinating with central teams to ensure integrated activity.
• Remain flexible and adaptable to evolving priorities and undertake additional duties as required in response to changes in the higher education sector.

The Person

Essential Skills and Experience

• Significant experience in student recruitment marketing, preferably within higher education.
• Proven ability to develop and deliver marketing strategies and campaigns, with the ability to evaluate performance and recommend improvements.
• Strong copywriting, editing and proofreading skills, with a focus on creating accessible and engaging digital and print content.
• Excellent stakeholder management skills, with the ability to lead multiple projects and build effective relationships.
• Proficiency in digital marketing tools and analytics platforms, with experience of using data to evaluate marketing performance.
• Proven line management experience, with the ability to lead, support and develop staff.
• In-depth understanding of current trends and challenges in student recruitment and marketing in higher education.

Attributes and Behaviour

• Dynamic, strategic thinker with a creative, solutions-focused approach.
• Excellent interpersonal and communication skills, with the ability to inspire others, influence and collaborate across all levels.
• Willingness to work flexibly, including evenings and weekends during key recruitment periods, with occasional travel and overnight stays.
• Willingness to undergo an Enhanced DBS check.

Qualifications

• A degree or equivalent qualification or significant vocational experience demonstrating progression through increasingly demanding roles.
• A professional marketing qualification (eg, from the Chartered Institute of Marketing) is desirable.

Newcastle University is a global University where everyone is treated with dignity and respect. As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society. We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent. We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a GoldAthena Swan award in recognition of our good employment practices for the advancement of gender equality. We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education REC. We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.

In addition, we are a member of the Euraxess initiative supporting researchers in Europe.