Senior Marketing Manager, William Collins and Fontana

Applied; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A major publishing house seeks a Senior Marketing Manager to lead the marketing strategy for top literary titles. You will work collaboratively across teams, delivering innovative campaigns while measuring their effectiveness. This hybrid role offers the chance to shape marketing initiatives for well-known authors, requiring a strategic thinker with strong relationship-building skills. The position includes enhanced benefits and ample vacation time, ideal for creatively driven marketers.

Benefits

Healthcare

Retirement benefits

Professional development

Work from home option

Flexible benefits scheme

Qualifications

• Proven ability to deliver end-to-end marketing campaigns for books.
• Experience in marketing at a trade publisher.
• Clever copywriter with an eye for design.

Responsibilities

• Deliver creative campaigns for major releases across the division.
• Measure, evaluate and optimise campaigns.
• Collaborate with Publicity, Sales and Editorial teams.

Skills

Creative thinking

Copywriting

Marketing strategy

Relationship building

Understanding reader trends

Job description

Senior Marketing Manager, William Collins and Fontana

HarperCollins Publishers

Employment Type: Full time

Location: Hybrid — London, UK 3+ days office based

Seniority: Mid-level

• Closing: 11:55pm, 13th Jan 2026 GMT

Perks and benefits

• Work from home option
• Healthcare
• Retirement benefits
• Wellness programs
• Employee Assistance Programme
• Enhanced maternity and paternity leave
• Extra holiday
• Professional development Mentoring/coaching
• Paid volunteer days
• Flexible benefits scheme
• Cycle to work scheme
• Candidate happiness: 8.66 (32979)
• Private healthcare cover and life assurance
• Summer Hours
• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal
• Season ticket loans (from day 1 for entry level) and cycle to work scheme
• Relocation Rent Support Loan
• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at Work
• Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes
• Virtual GP and eyecare vouchers
• Onsite physiotherapy (London only)
• Charitable donation matching and 2 volunteering days
• Green Electric/Hybrid Car Benefit Scheme (salary sacrifice)
• With Trees for Life we plant a tree in the Highlands of Scotland for each permanent hire
• Free e-books and audiobooks, digital newspaper subscriptions and discounts on books
• Subsidised canteen and retail discounts
• Onsite prayer room

Job Description

An exciting opportunity has arisen for a creative, innovative thinker to join the British Book Award‑winning marketing team at 4th Estate and William Collins, with a focus on the William Collins and Fontana imprints. 4th Estate and William Collins are home to internationally acclaimed and bestselling authors such as Hilary Mantel, Elizabeth Day, Max Hastings, Yomi Adegoke, Boris Johnson, Daniel Kahneman, Nigel Slater, Sahil Bloom, Christina Lamb and Chimamanda Ngozi Adichie alongside some of the most exciting new voices in literature. Recent campaign highlights include Asako Yuzuki’s Butter, Coco Mellors’ Blue Sisters, Andrew Lownie’s Entitled, Boris Johnson’s Unleashed and Jung Chang’s Fly, Wild Swans.

There has never been a more exciting time to join. Reporting to the Marketing Director, you’ll be responsible for planning and implementing the marketing strategy for some of our biggest books across a wide range of non‑fiction and plot‑driven literary fiction. You will also work collaboratively with other members of the marketing team on delivering integrated and innovative marketing campaigns.

Key tasks and accountabilities:

• Delivering strategic, creative and innovative campaigns for major releases and authors across the division
• Ensuring that delivery of all creative, media and digital plans are on brief and in budgetMeasuring and evaluating campaigns, sharing learnings and optimising for future activity
• Working with brand and media partners to leverage reader interest and expand our consumer reach
• Working closely with the Publishing Director on the growth and development of Fontana brand strategy
• Supporting a culture of collaboration and integration, working closely with Publicity, Sales and Editorial to ensure that all stakeholder needs are met

Key attributes, skills and experience desired:

• An innovative thinker who loves coming up with creative ideas
• Always looking for new ways to reach audiences and connect with readers
• A clever copywriter with an eye for design
• Experience in marketing at a trade publisher
• Proven ability to deliver end‑to‑end marketing campaigns for books
• Strategic thinker with a focus on ROI
• Experience in planning and project managing campaigns from acquisition to publication and beyond
• Relationship‑building: excited to collaborate and work closely with others
• Able to sell ideas, plans and strategic vision
• A book obsessive with a clear understanding of reading tastes, genres and trends
• Hybrid working model (3 days in the office)

Hybrid working model (3 days in the office). 28 days holiday plus bank holidays (option to buy and sell holiday days). Enhanced pay for maternity, paternity, adoption and shared parental leave. Private healthcare cover and life assurance. Summer Hours.

At HarperCollins, we value authenticity and integrity in our recruitment process. To ensure a fair and accurate evaluation of all applications, we ask that all responses to assessment questions reflect your own thoughts, experiences, and capabilities. This allows us to fairly assess your knowledge, skills and experience to determine how they align with the role. We value diverse perspectives and genuine contributions, even if answers are not perfect. The use of AI tools or external assistance to generate responses is discouraged unless explicitly permitted for specific tasks.

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to [e-mail] with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.