Marketing Manager

Festivals Edinburgh; City of Edinburgh; On-site; GBP 60,000 - 80,000; Full time

Job summary

A renowned international film festival in Edinburgh is seeking a Marketing Manager. This pivotal role involves managing marketing strategies and campaigns to enhance audience engagement and ticket sales for the EIFF 2026. The ideal candidate will collaborate with teams and partners, ensuring effective communication across various channels. Strong marketing expertise and data analysis skills are essential. Deadline for applications is 5 January 2026, and interviews will occur in the week of 12 January 2026.

Qualifications

• Proven experience in marketing and audience development.
• Ability to manage multiple projects and teams effectively.
• Strong analytical skills to track and analyze sales and audience data.

Responsibilities

• Develop and manage marketing and audience development campaign for EIFF 2026.
• Promote key messaging and enhance the Festival's reputation.
• Collaborate with teams and external agencies to achieve strategic goals.

Skills

Marketing

Audience engagement

Data analysis

Digital content creation

Job description

Edinburgh International Film Festival (EIFF) is the world’s oldest continually running film festival and, in 2024, relaunched as a brand new entity with a new board of industry leaders. Honouring 70+ years of festival history, EIFF showcases the very best filmmaking talent in a re-energised format that is rooted in a local Scottish context whilst embracing the international diversity of creative expression. Helmed by CEO & Festival Director Paul Ridd and Festival Producer Emma Boa, the team works to create a world-class showcase for independent film and filmmaking talent.

About the Role

The Marketing Manager will play a crucial role in engaging public and industry audiences with EIFF and its programme, including promoting key messaging for the new iteration of the Festival and ensuring high level consistency across all communications. The role is responsible for the effective development, delivery and management of the marketing and audience development campaign for EIFF 2026, promoting the vision and enhancing the reputation of the Festival, and driving ticket sales and participation through various communication channels both online and offline. This includes digital content, display, print management, venue dressing, any required marketing and media partnership management, and sales and audience data tracking and analysis.

The Marketing Manager will work with other teams, external agencies, partners to ensure that the marketing and audience development campaign is effective in delivering against the strategic ambitions of the Festival, partner and stakeholder needs, as well as the core marketing aims of audience engagement, participation, sales and elevating reputation at local, national and international levels.

The Marketing Manager heads up the Marketing team, including Marketing Coordinator, Publications Coordinator, Digital Campaigns Coordinator, Ticketing Coordinator, Display Coordinator, Photo Editor and Videography/Photography team.

• Apply: by emailing your CV and cover letter (no longer than 1 page of A4) to [e-mail] with the job title in the subject heading
• Note: We also ask you to complete the EDI monitoring form HERE
• Deadline: 6pm on Monday 5 January 2026
• Interviews: will be held in w/c 12 January 2026

Edinburgh International Film Festival is an Equal Opportunities Employer and as such all positions will be offered to the candidate with the required skills for the post and without consideration to a candidate’s race, ethnic origin, nationality, religion or belief, sex, sexual orientation, gender reassignment, age, marital or civil partnership status or disability. Please note that EIFF is not a licensed sponsor for VISAs and as such you must already have the Right to Work in the UK to apply for our roles.