National Sales Manager jobs in United Kingdom

Location Hybrid working, based at one of our key offices, with UK-wide travel to other sites and clients.

Job Summary

With over 30 years of expertise, Apogee transforms how organisations of every size and sector manage their IT – delivering everything they need through one seamless point of contact. As an independent subsidiary of HP Inc., we combine the agility of a specialist provider with the power of one of the world’s leading technology companies, giving our clients instant access to cutting‑edge innovation backed by market‑leading service operations!

Role Overview:

Flexible hybrid role, aligned to one of our offices in Maidstone, London, Lincoln, Bromsgrove, Warrington, or Bristol, with regular UK-wide travel to other sites and key client locations.

The Sales Director will play a central part in Apogee’s commercial strategy, leading a high‑performing sales division delivering workplace and IT service solutions. You will guide overall sales direction, develop leadership capability within the team, and strengthen Apogee’s market presence. The portfolio includes multi‑brand service propositions supported by the global capabilities of HP Inc.

We are seeking an individual who combines the agility of an SME mindset with the operational discipline gained from larger corporate environments. This role requires a leader who can build effective sales structure, drive performance at scale, and develop capability across the team. It is not a player‑manager position.

Key Responsibilities:

• Deliver and exceed annual gross profit targets.

• Lead and develop Sales Managers, embedding a culture of accountability, high performance, and commercial focus.

• Build and maintain relationships with senior and executive‑level stakeholders across key customer accounts.

• Understand customer environments and deliver tailored, high‑value workplace and IT service solutions.

• Define and execute divisional sales strategy aligned with organisational objectives.

• Drive pipeline creation, forecasting accuracy, deal quality, and disciplined execution across the sales function.

• Interpret market and competitor insights to shape strategy and commercial positioning.

• Lead quarterly business reviews and ensure strategic account planning across major accounts.

• Represent Apogee at executive level within sector‑focused forums, events, and customer engagements.

• Establish and maintain the sales structure needed to support sustainable growth and team success.

A typical working pattern is Monday to Friday, 08:30 to 17:30, with a one‑hour lunch break.

• Proven background working within a Managed IT Service Provider.

• Extensive experience in commercial account management, consultative B2B sales, and managing complex deal cycles.

• Track record of meeting and exceeding sales and gross profit targets.

• Demonstrable leadership experience, managing Sales Managers or equivalent teams.

• Ability to engage and influence C‑level stakeholders.

• Strong commercial acumen, analytical mindset, and experience in forecasting and pipeline management.

• Excellent communication, negotiation, and presentation skills.

• BA/BS degree or equivalent experience preferred.

• Customer‑centric, strategic, and results‑driven with the ability to translate vision into action.

• We value candidates with AI literacy – individuals who are curious about technology, comfortable exploring automation, and eager to contribute to a modern, forward‑thinking business.

• Flexible working options
• 33 days holiday including bank holidays
• Holiday purchase scheme
• Enhanced family friendly benefits (maternity, adoption, paternity and IVF)
• 2 paid days off per year for voluntary work to support our local communities
• Staff Reward Scheme
• Pension scheme
• Life assurance 4 x salary
• Sponsorship for professional development and memberships
• Employee Assistance Programme, including access to a virtual GP and financial wellbeing support
• Mental health first aider support programme
• Cycle2work scheme
• Discounted Gym Membership
• Eye care voucher scheme
• Free flu vaccinationsEmployee social events and recognition activities throughout the year
• HP Employee discount programmes
• Mobile phone discounts

At Apogee, our values – Integrity, Passion, Courtesy & Respect, Inclusivity, Knowledge, People and Flexibility – shape everything we do. They guide how we work with clients and colleagues, drive ethical practices and create an environment where you can grow, innovate and develop your career within a progressive, expanding organisation. We are looking for inspiring individuals who want to make a real impact in their careers and the world around them.

Diversity and inclusion are at the heart of our success. We know true innovation flourishes when people can be their authentic selves. As an Equal Opportunity Employer we welcome applications from all backgrounds, and we actively value different perspectives across age, gender, ethnicity, sexual orientation, disability, religion and belief. Your individuality drives our shared success, and we encourage you to bring your whole self to Apogee.

We support flexibility and accessibility. If flexible working is important to you, please include this alongside your salary expectations in your application so we can discuss it early in the process. If you have a disability or health condition and require adjustments during the recruitment process, please contact our Talent Team on 0345 300 9955 – we are committed to making your experience inclusive and accessible.

We are proud to support the Armed Forces community. We hold a Bronze Award in the Armed Forces Covenant and welcome applications from Reservists, Veterans, Cadet Force Adult Volunteers and military families.

Our award‑winning customer service speaks for itself – take a look at our excellent Trustpilot reviews and our “Customer Experience Foundation Membership” accreditation.

Our application form is quick and easy – no need to repeat your entire CV! Apogee may close this advert early if enough applications are received, so we encourage you to apply promptly.