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CRM Executive
Job summary
A leading media organization in London is seeking a CRM Campaign Executive for a full-time position. This role involves delivering key activities within the content marketing strategy, deploying email marketing campaigns, and reporting performance metrics across digital channels. Candidates should possess a graduate level of education and a good understanding of email marketing, along with HTML experience. Benefits include a structured holiday increase and various perks aimed at employees' well-being.
Benefits
Qualifications
- Good understanding of email marketing is essential.
- Hands-on experience with HTML and email service provider systems.
- Excellent communication and interpersonal skills are vital.
Responsibilities
- Ensure smooth deployment of the email marketing calendar and brief campaigns correctly.
- Work with the CRM team to deliver content marketing via channels such as email and social.
- Analyse and report on the success of email marketing campaigns.
Skills
Education
Location: dmg::media Headquarters, HSK, London, W8 5HY
Position: Permanent/Full Time
About Us
dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, The i Paper and New Scientist reach more than 9 million people daily in the UK.
Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.
The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 21 million total followers and nearly 30 billion views in the past year.
The CRM Campaign Executive will be responsible for delivering agreed activities within the Content marketing strategy. He/she will support content delivery via designated channels using digital tools and Content Management and editing systems as appropriate.
Main Responsibilities
- To ensure the smooth deployment of the email marketing calendar and that all campaigns are briefed correctly
- To work with the wider CRM team to deliver elements of Content marketing via core channels e.g. e-mail; social.
- Assist with the implementation and execution of email marketing campaigns
- Collate and report back weekly and monthly performance statistics for all digital communications across all channels.
- Analyse and report on the success of direct/email marketing campaigns
- Create quality content and proofread any copy that needs reviewing
- Assist with the day-to-day administration tasks
- Assist with the management of the email database, checking the quality of the email addresses
- With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
Person Specification
- Graduate calibre
- Good understanding of email marketing
- Hands on experience with HTML and ESP systems
- Professional Marketing qualification an advantage
- Excellent communication and interpersonal skills
- Proven ability to manage work process accurately and effectively with knowledge and experience
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
- Life cover under the Pension Plan of up to 3x your basic salary.
- DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
- Subsidised canteen
- Onsite gym (Northcliffe House only)
- Onsite nurse and GP clinics (Northcliffe House only)
- Our Employee Assistance Programme
- Discounted dining cards
Plus many other benefits….
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.