Digital Marketing Analyst

Goodman Masson Limited; Greater London; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

A specialist banking client is seeking a Digital Analyst to assist in digital acquisition efforts. This role includes monitoring PPC campaigns, optimizing SEO strategies, and enhancing overall website performance. Candidates should have 1-2 years’ experience in marketing, strong MS Office skills, and familiarity with digital analytics tools like Google Analytics and AdWords. The position is hybrid and offers a salary range of £30,000–£35,000.

Qualifications

• 1–2 years’ experience in a marketing or communications role, preferably in financial services.
• Website crawling and indexing principles knowledge.
• Experience improving website usability and navigation.

Responsibilities

• Implement Google AdWords and monitor campaign metrics.
• Support delivery of SEO strategy with a digital agency.
• Produce email campaigns and report against benchmarks.

Skills

Strong MS Office skills

Knowledge of WordPress or similar CMS

Google Analytics

Google AdWords

UX/UI collaboration

Email marketing tools (Pure360, Mail+)

Keyword and backlink tools (e.g., Semrush)

Education

Degree in Marketing or related discipline

Tools

Spotler Mail+

Job description

Digital Analyst (Maternity Cover)

January 2026 – 16 August 2026 | Central London | Hybrid | £30,000–£35,000

Introduction

I’m recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed-term maternity cover contract.

This role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank’s digital onboarding journey.

You’ll work across PPC, SEO, CRO, UX/UI improvements, website optimisation and digital reporting to increase enquiries, account openings, and total deposit value.

Key Responsibilities

Digital Acquisition & PPC

• Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.

• Analyse campaign results and recommend optimisation actions.

• Manage advertising performance on comparison sites (e.g., Moneyfacts).

SEO & Website Optimisation

• Support delivery of the Bank’s SEO strategy with the digital agency.

• Improve website UX, UI, navigation and landing pages to increase conversion rates.

• Maintain and optimise digital onboarding forms (Zoho Forms).

• Enhance page titles, internal links, backlinks and overall site architecture.

• Report on SEO and CRO performance using Google Analytics.

Content, Email & Social Performance

• Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.

• Monitor social media click-through and engagement metrics.

• Produce contact lists for business and charity sectors for future product marketing.

Requirements

Essential

• 1–2 years’ experience in a marketing or communications role (financial services beneficial).

• Strong MS Office skills (Word, Excel, PowerPoint).

• Knowledge of:

  • WordPress or similar CMS

  • Google Analytics

  • Google AdWords

  • UX/UI collaboration

  • Email marketing tools (Pure360, Mail+)

  • Keyword and backlink tools (e.g., Semrush)

Technical Understanding

• Website crawling and indexing principles.

• Easy-to-index content and HTML alt attributes.

• Internal/external link structures, anchor text, and backlink strategy.

• Experience improving website usability, navigation and conversion.

Desirable

• Degree in Marketing or related discipline.

• Experience in banking or financial services.