Digital Marketing Executive | Beauty Brands

The Hut Group; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading ecommerce group in Manchester seeks a Digital Marketing Executive to support brand initiatives and enhance awareness through innovative digital campaigns. The role requires a Bachelor’s degree in marketing and 2+ years' experience in digital marketing, preferably within beauty or lifestyle sectors. Key responsibilities include planning multi-channel campaigns, collaborating with various teams, and staying updated on beauty trends. Competitive benefits package includes extensive leave and internal development opportunities.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

State-of-the-art on-site gym

Up to 50% staff discount on THG brands

Qualifications

• 2+ years of experience in digital marketing, ideally in beauty or lifestyle sectors.
• Strong understanding of beauty trends and consumer behaviour.
• Excellent written and verbal communication skills.

Responsibilities

• Plan and implement multi-channel digital marketing campaigns.
• Monitor and report performance metrics and KPIs.
• Collaborate with cross-functional teams to achieve business objectives.

Skills

Digital marketing

Social media management

Content creation

Analytical skills

Communication skills

Education

Bachelor’s degree in marketing, Communications, or related field

Tools

Google Analytics

Canva

Email marketing tools

Content Management Systems

Job description

Digital Marketing Executive | Beauty Brands

Division

THG Beauty

Location

UK, Manchester

Job Type

Full-time

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Why be a Digital Marketing Executive at THG Beauty?

As a Digital Marketing Executive you will support the AMELIORATE brand team in leading and implement exciting marketing initiatives that strengthen our brand presence, engage our online community, and drive brand awareness and customer retention. You’ll work closely with cross-functional teams to execute high-performing campaigns, events and launches that reflect the latest beauty trends and consumer behaviours.

As Digital Marketing Executive , you’ll:

• Plan, support and implement multi-channel digital marketing campaigns (social media, email) aligned with brand goals.
• Uphold the brand’s mission to promote science-backed skincare and dermatologist trust.
• Stay updated on beauty trends, consumer behaviour, and competitor activities to inform marketing strategies.
• Support with ideation and execution of 360 web and channel-specific content for various platforms in both written and visual formats, working collaboratively with channel leads across Blog, App, Paid Social etc.
• Work with e-com team to monitor & report performance, track KPI’s, influencer results, and website analytics.
• Generate reports to measure the success of your campaigns and provide insights for improvement.
• Work closely with cross-functional teams (sales, PR, product) to ensure campaigns support overall business objectives.
• Bring innovative ideas to improve digital presence, campaign creativity, and audience engagement.
• Ensure all digital content aligns with the brand’s voice, tone, and aesthetics.
• Maintain consistency across all marketing channels and touchpoints.
• Continuously improve personal skills to contribute more effectively to the team and company growth.
• Demonstrate agility — adapt quickly based on performance data and trends and the needs of the business.

What skills and experience do I need for this role?

• Bachelor’s degree in marketing, Communications, Digital Media, or related field.
• 2+ years’ experience in digital marketing, ideally within the beauty, skincare, or lifestyle sector.
• Strong understanding of beauty trends, consumer behaviour, and industry dynamics.
• Proficiency in social media platforms, Canva, Google Ads/Analytics, email marketing tools, and content management systems.
• Creative mindset with strong aesthetic sensibility and attention to detail.
• Ability to multitask, prioritise, and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills.
• A solid grasp of the English language, immaculate grammar and the ability to spot errors quickly.
• Knowledge of management platforms and reporting tools such as Content Square, Google Analytics and Keyword Planner ideal but not necessary.
• Self-starter with project management skills.

What’s in it for me?

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.