Head of Product Marketing

Central Law Training; Woking; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A prominent educational institution is seeking a Head of Product Marketing on a fixed-term contract to cover maternity leave. This hybrid role involves leading marketing strategies to attract prospective students, managing a marketing team, and overseeing digital marketing initiatives. The ideal candidate will have significant experience in higher education marketing and a results-driven approach. You will enjoy competitive salary and benefits, including 30 days of annual leave and private medical coverage.

Benefits

Generous annual leave (30 days + Bank Holidays)

Access to staff discounts

Private Medical Scheme

Life Assurance

Contributory Pension Scheme

Qualifications

• Proven experience in planning, managing and delivering product marketing campaigns.
• Exemplary communication skills with cross-functional teams.
• Results-driven and capable of managing budgets and stakeholders.

Responsibilities

• Develop and implement the overall student recruitment marketing strategy.
• Lead the creation of multi-channel marketing campaigns.
• Foster a collaborative team environment.

Skills

Product marketing campaign management

Collaborative communication

Stakeholder management

Budget management

Strategic marketing planning

Job description

We’re looking for a full-time Head of Product Marketing, to join us on a Fixed Term Contract (covering maternity leave). This role adopts ahybridapproach - spending some time from home and in our Woking office at least one day per week.

Leading a team of marketing professionals, you will lead and manage comprehensive marketing strategies and campaigns aimed at attracting and engaging prospective students to the University across the Undergraduate, Postgraduate and Professional Development programme portfolio from the UK and internationally.

This role combines marketing expertise with a deep understanding of student recruitment trends and challenges. Therefore, the successful candidate will have experience working in a HE environment and significant experience of product marketing, having built and delivered multi-platform plans.

As our Head of Product Marketing, you will be working collaboratively with a number of key student recruitment departments internally and externally to drive student applications and enrolment across the whole student journey, the successful candidate will combine data, insights and market research, marketing strategy, planning and delivery, digital marketing, branding and internal event marketing delivery to ultimately help the institution achieve its recruitment goals.

Strategic Planning and Leadership:

• Develop and implement the overall student recruitment marketing strategy
• Lead the creation of multi-channel marketing student recruitment campaigns
• Set clear goals, KPIs, and metrics for student recruitment

Team Leadership and Development

• Lead and manage the student recruitment marketing team, providing guidance, training, and mentorship to ensure the team’s success.
• Foster a collaborative and creative work environment, encouraging innovation and new ideas for recruitment strategies

Digital Marketing and Engagement

• Lead the digital recruitment marketing efforts, including PPC, social media, email marketing media strategies across all key student recruitment campaign
• Oversee the creation of engaging, student-focused marketing recruitment content, including videos, blogs, testimonials and social media posts that resonate with prospective students

Is this you?

• Proven experience in planning, managing and delivering product marketing campaigns working across the whole marketing mix and throughout the whole customer journey including online and offline strategic marketing plans.
• Exemplary communication skills and the ability to work cross functionally
• Excellent level of business understanding and acumen
• Results-driven and be capable of managing budgets, stakeholders and strategic campaigns

The mindset that drives the behaviours of working in a team which is Collaborative, Innovative, Empowered, Positive and Ambitious.

The closing date for the role is 12th January 2026 (midnight). With interviews likely to take place w/c 19th January 2026.

Why join us?

Along with a competitive salary, you’ll enjoy:

• A generous annual leave entitlement of 30 days (+ Bank Holidays)
• Access to a wide range of staff and student discount platforms
• Private Medical Scheme and Life Assurance
• Contributory Pension Scheme
• Season Ticket Loans and Student Discounts

Be part of a diverse and inclusive community

We are committed to ensuring our workforce is reflective of our diverse student population. We actively seek to increase representation across all backgrounds and identities, and we provide support and adjustments throughout the recruitment process.

For more information, please contact [e-mail]

Please note: For this opportunity, you must be able to prove you have the right to work in the UK - if in doubt please visit the following link Employers' right to work checklist – GOV.UK (www.gov.uk). We are not a licensed sponsor. Some posts within the University are subject to a DBS check - you will be notified of this during the application process.