CRM Marketing Executive - FTC 12 months

Pharmacy2U Ltd.; Leeds; Hybrid; GBP 30,000 - 35,000; Part time

Job summary

A prominent online pharmacy is seeking a CRM Marketing Executive on a 12-month Fixed Term Contract. The candidate will lead the planning and execution of email marketing campaigns for multiple brands. Key responsibilities include managing an email calendar, building and sending communications, and analyzing campaign performance. Strong experience in CRM/email marketing and proficiency in skills like Excel and Tableau are essential. This role combines remote work flexibility with occasional on-site requirements.

Benefits

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Employee discount site

In-house mental health support

Health and wellbeing initiatives

25 days annual leave

Qualifications

• Strong CRM/email marketing experience in eCommerce or retail.
• Intermediate Excel skills (including pivot tables).
• Basic HTML/CSS for email editing required.

Responsibilities

• Manage a 12-week email calendar across multiple brands.
• Create briefs and manage approvals and timelines.
• Build and send emails using templates and audience rules.
• Complete QA checks and ensure accurate tracking.
• Report weekly and monthly metrics using analytics tools.

Skills

CRM/email marketing experience in eCommerce or retail

Intermediate Excel skills

Basic HTML/CSS

Ability to use Tableau dashboards

Familiarity with dynamic content tools

Experience with NPS reporting

Working under pressure

Hands-on email build and send experience

Confident presenting

Working knowledge of GA4

Tools

Sailthru

Acoustic

Selligent

GA4

Tableau

Job description

Role: CRM Marketing Executive – 12 Month FTC

Location: Leeds, LS15 8GB (Hybrid – Once per month required on site)

Salary: £30,000 - £35,000 per annum, DOE, plus extensive benefits

Contract type: Fixed term contract

Employment type: Full time

Working hours: 37.5 hours per week, Monday – Friday. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!

Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.6 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient‑centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

Own the day‑to‑day planning, build, QA, send and reporting of CRM emails for LloydsPharmacy.com Shop (LP), Pharmacy2U Shop, and Chemist Direct. The role balances hands‑on execution with clear, simple insights that inform trading and marketing decisions.

What’s in it for you?

• Occupational sick pay
• Enhanced maternity and paternity pay
• Contributory pension
• Discounted insurance (Aviva)
• Employee discount site
• Discounted gyms(via our blue light card and benefits schemes)
• Employee assistance programme
• In‑house mental health support
• Health and wellbeing initiatives
• Social events throughout the year
• Cycle to work scheme
• Green car scheme* (subject to minimum earnings)
• Registration fees paid (GPhC, NMC, CIPD etc)
• Long service bonus
• Refer a friend bonus
• Blue light card
• Hybrid working
• Commitment to CPD/training
• 25 days annual leave increasing with service
• Annual leave buy and sell scheme
• Discounts & Exclusive offers at The Springs, Leeds
• 25% Discount & health & beauty purchases
• 25% Discount on Pharmacy2U Private Online Doctor Services

What you’ll be doing?

• Manage a 12‑week email calendar across LP, P2U Shop and Chemist Direct, aligning with Trading, Brand and eCommerce teams
• Create clear briefs and manage approvals and timelines
• Build and send emails in Sailthru, Acoustic and Selligent using templates and correct audience rules
• Complete full QA checks and ensure accurate tracking and UTMs
• Report weekly and monthly using Selligent, GA4 and Tableau, sharing clear insights and actions
• Track key KPIs including opens, clicks, conversion, revenue and unsubscribes
• Own monthly NPS reporting for Shop brands
• Plan and run A/B tests across subject lines, content and send times; roll out winners
• Support optimisation of automated journeys (e.g., restock, winback)
• Ensure GDPR/PECR compliance and maintain high accuracy and brand standards

Who are we looking for?

• Strong CRM/email marketing experience in eCommerce or retail
• Intermediate Excel skills (including pivot tables)
• Basic HTML/CSS for email editing
• Ability to use Tableau dashboards
• Familiarity with dynamic content tools (e.g., Liveclicker, Nosto).
• Experience with NPS reporting
• Able to work well under pressure and meet deadlines
• Hands‑on email build and send experience in an ESP (Sailthru, Acoustic, Selligent, Braze, SFMC, etc.)
• Confident presenting performance and recommendations to stakeholders
• Working knowledge of GA4

What happens next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview.

Applicants must prove they have the right to live in the UK.

All successful applicants will be required to undergo a DBS check.

Unsolicited agency applications will be treated as a gift.