Digital Marketing Executive

Raith Rovers Football Club Ltd; Kirkcaldy; On-site; GBP 100,000 - 125,000; Full time

Job summary

A Scottish football club is seeking a talented Digital Marketing Executive for a full-time position. The role involves enhancing brand visibility and fan engagement through strategic digital marketing efforts across various channels. Ideal candidates will possess strong digital marketing skills, excellent communication abilities, and a genuine interest in football culture. Responsibilities include developing marketing strategies, content creation, and community management, alongside reporting on performance metrics. The position requires flexibility for matchday responsibilities and offers a competitive salary based on experience.

Qualifications

• At least 1 year of experience in a digital marketing role, ideally in sport.
• Familiarity with engagement metrics and social media trends.
• Ability to produce high-quality, engaging content.

Responsibilities

• Plan and deliver digital marketing strategies to grow brand awareness.
• Create engaging content for social media, website, and email.
• Manage day-to-day community interactions across platforms.
• Measure performance by tracking engagement and conversions.

Skills

Digital marketing experience

Social media management

Creative mindset

Analytical capability

Communication skills

Education

Bachelor’s degree in Marketing, Digital Marketing, or related discipline

Tools

Social media management platforms

Email marketing software

Content management systems (CMS)

Job description

We’re looking for a talented, passionate Digital Marketing Executive to join Raith Rovers Football Club in a full-time role.

You’ll play a key part in growing our brand visibility, deepening fan engagement, and driving commercial performance across our digital channels.

The ideal candidate is a football fan with strong hands‑on digital marketing experience, plus a creative, experimental mindset - someone who’s keen to test, learn, and continuously improve.

What the job entails

• Plan and deliver digital marketing strategies that grow brand awareness, boost fan engagement, and drive commercial results across ticketing, retail, hospitality, and other club initiatives
• Create and publish high-quality engaging content across key channels (social media, club website, email/CRM), maintaining a consistent tone of voice and brand standards.
• Own day‑to‑day community management, responding to comments, messages and enquiries across all platforms in a timely, professional and on‑brand manner.
• Coordinate and support a volunteer network (e.g., RaithTV, photographers, matchday contributors, social media support), ensuring clear briefs, smooth collaboration and consistent output quality.
• Measure and report on performance, tracking key metrics including engagement, reach, website traffic, email performance, ticketing conversions and retail sales, and using insights to optimise future campaigns.
• Identify content and commercial opportunities by staying current with industry news, social media trends, football culture, and platform updates.

What we’re looking for

• Bachelor’s degree in Marketing, Digital Marketing, Communications or a related discipline (or equivalent practical experience).
• Experience in a digital marketing role, ideally in sport.
• Strong understanding of core digital channels, especially social media platforms, and how to tailor content to each.
• Excellent written and verbal communication skills, with a clear ability to produce engaging, accurate and on‑brand copy.
• Confident using digital tools such as social media management platforms, email marketing software and content management systems (CMS).
• Strong analytical capability - comfortable interpreting data, identifying trends, and making data‑led decisions.
• A creative, proactive mindset with the ability to generate fresh ideas and deliver campaigns that cut through.
• Genuine interest in football and supporter culture, with an understanding of fan behaviour and what drives engagement.
• Organised and reliable: able to juggle multiple priorities, work to deadlines, and thrive in a fast‑paced environment.
• Full‑time: 40 hours per week
• Matchday cover required: you’ll be expected to work on matchdays and attend home and away fixtures as needed
• Salary: competitive (dependent on experience)