Marketing Operations Executive

Twinkl Limited; Sheffield; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A fast-growing digital marketing team in the United Kingdom is seeking a proactive Marketing Operations Executive to support their B2B efforts. This role involves managing HubSpot campaigns and coordinating with sales teams to ensure smooth lead flow. The ideal candidate should have over 2 years of experience in marketing operations and possess strong skills in data management, A/B testing, and compliance. The company offers a supportive culture, flexible working options, and significant professional development opportunities.

Benefits

33 annual leave days plus bank holidays

Flexible working policy

Cycle-to-work scheme

Long-term service rewards

Quarterly company awards

Qualifications

• 2+ years experience in marketing operations, demand generation, or digital marketing roles.
• Hands-on experience with HubSpot campaigns and automation.
• Strong attention to detail and ability to manage multiple priorities.

Responsibilities

• Manage day-to-day marketing operations in HubSpot.
• Maintain nurture journeys and onboarding automations.
• Support B2B Marketing team in campaign execution.

Skills

Marketing operations experience

HubSpot proficiency

Organizational skills

Analytical mindset

GDPR knowledge

A/B testing experience

Cross-functional collaboration

Project management

Tools

HubSpot

Job description

We are looking for a proactive and detail-oriented Marketing Operations Executive to support our fast-growing B2B Marketing team.

In this role, you’ll own the day-to-day management of our marketing systems and campaigns, primarily in HubSpot.Your primary responsibilities will include ensuring campaigns are executed smoothly, data is reliable and the lead into Sales is consistent.You’ll be responsible for list management, campaign execution, automation maintenance and performance tracking, helping us deliver measurable impact across the funnel.

Working closely with the Marketing Assistant (Data), Sales Operations and our external Marketing Operations consultant, you’ll ensure the processes, dashboards and reporting frameworks are adopted and maintained.

You’ll be joining a collaborative B2B team that values experimentation, agility and learning.

Key Responsibilities

• Manage BAU marketing operations in HubSpot, including lists, workflows, campaigns, landing pages and forms
• Maintain and optimise nurture journeys and onboarding automations
• Support B2B Marketing team in campaign execution, ensuring timely delivery across territories
• Manage audience segmentation and targeting for campaigns
• Manage the email campaign calendar and build email campaigns and templates
• Monitor and manage day-to-day lead flow to Sales, maintaining agreed SLAs
• Run A/B tests on campaigns (emails, forms, landing pages) to optimise performance
• Monitor campaign performance, drawing insights from dashboards to guide improvements
• Ensure GDPR and data protection compliance across day-to-day campaigns
• Support adoption and training across the B2B Marketing team for HubSpot processes
• Document marketing operations processes and ensure they are consistently applied

Qualifications and Skills

• 2+ years experience in marketing operations, demand generation, or digital marketing roles
• Hands-on experience with HubSpot (lists, workflows, automation, campaign builds)
• Strong organisational skills and attention to detail, able to manage multiple priorities
• Analytical mindset, confident using dashboards and campaign data to inform decisions
• Knowledge of GDPR and email marketing compliance
• Experience with A/B testing and campaign optimisation
• Comfortable working cross-functionally with marketing and sales teams
• Self-starter with excellent project management and communication skills

To Apply

Please send over your CV and a cover letter outlining how you meet the requirements of the role listed in the Qualifications and Skills section of the job description.

Our Process

Apply > Screening Call > Interview > Recruitment Task > Follow-up Interview > Offer

In return for everything you bring, we can offer you

• A key role in a fast-paced, ambitious and innovating marketing team
• The opportunity to shape how data and systems drive performance and growth
• Plenty of development and progression opportunities within a thriving digital business

Here’s a couple of the things that make Twinkl a great place to be

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave