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Broadcast PR Specialist for CEO Media Campaign
Job summary
A leading media campaign provider is seeking an experienced Broadcast PR Specialist to lead a critical 6-week campaign for a CEO's TV appearance. The ideal candidate has a strong track record in securing media coverage and can create effective PR strategies. Responsibilities include building media relationships and providing coaching for on-air delivery. This position offers a unique opportunity to elevate a CEO's public profile in the business and finance sectors.
Qualifications
- Experience with media coaching to ensure strong on-air delivery.
- Ability to build relationships with producers and editors.
- Proven ability to adapt PR strategies under tight deadlines.
Responsibilities
- Create a tailored broadcast PR strategy around the TV appearance.
- Build relationships to secure interviews across TV, radio, and podcasts.
- Provide media coaching and amplify broadcast coverage.
Skills
Posted Date:26/09/2025
Industry Sector:PR and comms
Location:United Kingdom
Market Experience:United Kingdom
We are seeking an experienced broadcast PR specialist to deliver a focused six‑week campaign for a CEO appearing on a prime‑time TV show about entrepreneurs this January. The episode is expected to generate significant interest, and the goal is to maximise exposure by securing additional TV and radio opportunities in the weeks before and after broadcast.
You will be working alongside an existing freelance PR consultant, who is focused on national media and print coverage. Your expertise will be to extend this reach into broadcast, positioning the CEO as a go‑to commentator on entrepreneurship, fintech, mortgages, and personal finance.
Create a tailored broadcast PR strategy around the TV appearance.
Build relationships with producers, editors and bookers to secure interviews across TV, radio and podcasts.
Develop soundbites, talking points, and a media one‑pager for the CEO.
Provide media coaching to ensure strong on‑air delivery.
Amplify and repurpose broadcast coverage across other channels.
Report weekly on progress and results.
A proven track record of securing TV and radio coverage for founders, CEOs or entrepreneurs.
Strong broadcast media relationships, especially in business, finance and consumer programming.
Experience working within fast‑paced campaigns around major events or product launches.
The ability to work collaboratively with an existing PR resource and deliver results under tight timeframes.
6 weeks, starting in early January (two weeks pre‑appearance, four weeks post‑appearance).
If you are a broadcast PR specialist with relevant experience, please get in touch with examples of your work.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.