Quality Control jobs in United Kingdom

Location: London, UK
Reports to: Websites Director
Department: Digital & Marketplace
Type: Full-time

Worka is transforming how the world discovers and secures workspace solutions, powered by the global expertise of the IWG network.

With more than 40,000 verified workspace providers across 175 countries, Worka powers a global network of flexible workspaces—spanning coworking spaces, private offices, meeting rooms, and virtual offices.

At the heart of this network is Worka.com, the industry’s leading lead generation platform connecting professionals, teams, and enterprises with verified workspace providers worldwide. Through advanced search, structured data, and performance-driven design, Worka helps users discover, compare, and enquire about spaces that match their unique needs.

Worka also powers the technology and partner systems behind some of the world’s leading workspace marketplace brands, such as Instant Offices, Coworker and Easy Offices—enabling seamless lead distribution, operator connectivity, and performance reporting across a global ecosystem.

As Product Manager of Worka.com, you’ll own the roadmap, performance, and growth strategy for the platform. You’ll focus on driving measurable increases in traffic, engagement, and enquiry conversion, while building the digital infrastructure that supports scalable, data-driven growth across all Worka-powered marketplaces.

This is an opportunity for a commercially minded, entrepreneurial product leader who thrives at the intersection of technology, marketing, and user experience. You’ll play a pivotal role in shaping how the global flexible workspace industry connects supply with demand, delivering an experience that redefines how the world works.

Build a high-performing, SEO-led, lead generation platform that efficiently converts workspace discovery into qualified enquiries.

You’ll execute the product vision, optimize the user experience, and work cross-functionally to align Worka’s marketplace growth with the group’s digital transformation strategy.

• Define and deliver the product roadmap for Worka.com, focused on growing traffic, engagement, and conversion to qualified enquiries.
• Prioritize initiatives that directly impact key KPIs:
  • Traffic growth
  • Lead volume
  • Enquiry generation and conversion
  • Tour bookings and deal conversions
• Provide monthly reporting on KPIs, while providing action items for improvement month over month
• Align Worka’s roadmap with group’s broader marketplace and SEO strategy.
• Partner with the Websites Director and digital leadership to ensure alignment on design, data, and platform performance across group sites.
• Establish the foundation for scalable SEO landing pages and content automation for cities, workspace types, and operators.

• Lead agile delivery cycles including backlog management, sprint planning, and UAT to ship incremental, measurable improvements.
• Write detailed user stories and acceptance criteria tied to Worka’s performance metrics (traffic, enquiries, conversion, revenue).
• Manage integrations with CRM, analytics, and marketing automation tools to enable robust lead attribution and tracking.
• Collaborate with analytics and SEO teams to measure performance, identify growth levers, and iterate quickly.
• Ensure high-quality releases by working closely with design, engineering, QA, and stakeholders across brands.

• App Team: Partner with the App Product Team to drive app downloads and conversion for the on-demand booking app through Worka.com traffic and lead flows.
• Operator Portal Team: Align with the Operator Portal and Partner Systems team to ensure the supply strategy supports marketplace demand and operator visibility.
• Marketing & SEO Teams: Launch geo-optimized and category pages that capture high-intent search traffic and improve conversion.
• Commercial Teams: Collaborate with sales and lead management to improve lead quality, follow-up efficiency, and close rates.

• Champion data-driven, user-centric decisions to continuously optimize the enquiry flow and lead capture process.
• Monitor and act on key metrics: traffic growth, bounce rates, enquiry-to-lead ratio, and conversion to tours/deals.
• Implement structured A/B testing to validate hypotheses around UX, form design, and content structure.
• Use GA4 and Amplitude to uncover friction points and opportunities for improvement.
• Drive measurable improvements in engagement, enquiry rate, and conversion yield.

• Identify opportunities to enhance personalization, automate content generation, and improve lead routing efficiency.
• Introduce AI-powered solutions for enquiry qualification and SEO optimization where feasible.
• Benchmark Worka.com’s performance against leading digital marketplaces and continuously raise the bar for UX, speed, and discoverability.
• Build the foundation for future integration with booking functionality as the marketplace evolves.

• Sustained traffic growth driven by new SEO geo and workspace-type pages.
• Consistent increase in enquiries and conversion rate from lead to tour/deal.
• Improved app download performance through coordinated marketing and web traffic optimization.
• Aligned supply and demand strategy through close collaboration with the Operator Portal team.
• Establishment of clear performance dashboards and KPI baselines for ongoing reporting.
• Seamless user journey from workspace discovery to enquiry submission.

• 3-5 years’ experience in digital product management for marketplaces, ecommerce, or lead generation platforms.
• Proven track record of delivering measurable growth in traffic, conversion, or lead quality.
• Experience working with SEO-driven web products and global-scale CMS systems.
• Strong analytical background; proficient in GA4, Amplitude and performance dashboards.
• Familiarity with CRM systems, booking flows, and marketing automation tools.
• Comfortable working in agile environments with distributed cross-functional teams.

• Strategic thinker: Connects business goals to measurable user and revenue outcomes.
• Entrepreneurial mindset: Thrives in ambiguity, finds creative solutions, and acts with ownership.
• Data-driven operator: Comfortable diving into analytics to uncover insights and drive decisions.
• Collaborative leader: Builds strong relationships across teams and geographies.
• Outcome-focused: Prioritizes execution and continuous improvement over perfection.

• Commercially focused: Every roadmap decision ties to ROI.
• User obsessed: Obsessed with clarity, simplicity, and delivering real value.
• Curious & proactive: Constantly exploring new growth levers and emerging technologies.
• Builder mentality: Treats Worka like a startup — driving impact, innovation, and momentum.

This role offers significant career growth opportunities within the group’s expanding digital marketplace portfolio. Success in leading Worka.com’s performance and growth will position you to take ownership of additional platforms as the group continues to build a connected ecosystem for workspace discovery and digital commerce.

IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.