Lifecycle CRM Lead - Travel Loyalty & Growth

Expedia, Inc.; Greater London; Hybrid; GBP 50,000 - GBP 70,000; Full time

Job summary

A leading global travel company in Greater London is looking for a Marketing Manager to develop CRM strategies that enhance customer engagement and drive bookings. This role focuses on managing a significant marketing budget, overseeing multi-channel campaigns, and leveraging data analytics to optimize performance. The ideal candidate has over five years of experience in marketing, strong analytical skills, and a Bachelor's degree in a related field. Join a dynamic team and help shape the future of travel.

Benefits

Full benefits package

Exciting travel perks

Generous time-off

Parental leave

Career development resources

Qualifications

• 5+ years of experience in marketing or e-commerce.
• Strong stakeholder management skills.
• Demonstrable attention to detail in complex projects.
• Excellent analytical skills for data-driven marketing.
• Strong business and commercial acumen.
• Clear communication of complex concepts.
• Bachelor's degree in a relevant field is required.
• Proficient in MS Office and familiar with relevant tools.

Responsibilities

• Develop and implement CRM strategies to drive bookings.
• Manage a multi-million-dollar marketing budget.
• Create multi-channel CRM journeys targeting audiences.
• Drive data-led enhancements for marketing campaigns.
• Oversee development of lifecycle incentive campaigns.
• Ensure seamless experiences across marketing channels.
• Communicate campaign performance and optimize plans.

Skills

Stakeholder management

Analytical skills

Attention to detail

Business acumen

Communication skills

Education

Bachelor's degree in Marketing, Business, or Economics

Tools

Jira

Tableau

Salesforce Marketing Cloud

MS Office

Job description

A leading global travel company in Greater London is looking for a Marketing Manager to develop CRM strategies that enhance customer engagement and drive bookings. This role focuses on managing a significant marketing budget, overseeing multi-channel campaigns, and leveraging data analytics to optimize performance. The ideal candidate has over five years of experience in marketing, strong analytical skills, and a Bachelor's degree in a related field. Join a dynamic team and help shape the future of travel.