CRM & Loyalty Marketing Lead — Lifecycle & Retention

Duke & Dexter Ltd.; Brixton; Hybrid; GBP 45,000 - GBP 60,000; Full time

Job summary

A leading e-commerce brand in Brixton is seeking a skilled CRM Manager to develop and drive their customer lifecycle and retention strategies. The ideal candidate will have over 4 years of experience in CRM, with expertise in Klaviyo and a track record of enhancing customer lifetime value. You'll work collaboratively across teams to ensure effective email and SMS campaigns are launched, with a strong focus on loyalty programs and customer advocacy. This role combines analytics with creativity to ensure maximum engagement and customer satisfaction.

Qualifications

• 4+ years' experience in CRM or retention marketing.
• Deep expertise in email and SMS platforms.
• Proven track record of increasing repeat purchase rates.
• Experience designing loyalty programmes.

Responsibilities

• Define and lead CRM and lifecycle marketing strategy.
• Manage retention, repeat rate, frequency and LTV.
• Execute successful campaign launches.
• Own automated flows and customer journeys.
• Drive personalisation strategies.

Skills

CRM strategy

Loyalty program management

Data analysis

Email marketing

SMS marketing

Cross-functional collaboration

Customer retention

Segmentation

Automation

Tools

Klaviyo

Shopify

Analytics tools

Job description

A leading e-commerce brand in Brixton is seeking a skilled CRM Manager to develop and drive their customer lifecycle and retention strategies. The ideal candidate will have over 4 years of experience in CRM, with expertise in Klaviyo and a track record of enhancing customer lifetime value. You'll work collaboratively across teams to ensure effective email and SMS campaigns are launched, with a strong focus on loyalty programs and customer advocacy. This role combines analytics with creativity to ensure maximum engagement and customer satisfaction.