CRM & Growth Marketing Lead – Multi-Channel

Applied Intuition Inc.; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A financial technology firm in Greater London is seeking a CRM marketing expert to enhance the customer journey through targeted marketing strategies. The role involves setting communication strategies for advisers and utilizing data to drive engagement. Ideal candidates will have experience with Salesforce Marketing Cloud and a strong background in lead generation. This position offers a hybrid working model along with various benefits aimed at personal development and well-being.

Benefits

Flexible benefits budget

Private health care

£1,000 personal development budget

Mental wellbeing support

Matched pension contributions

25 days holiday plus bank holidays

Qualifications

• Strong background in CRM marketing with experience in email marketing.
• Proficient in creating effective communication strategies.
• Skilled in using ESPs, preferably Salesforce Marketing Cloud.

Responsibilities

• Support partnership journeys through CRM marketing activities.
• Set communication strategies for Financial Advisers.
• Create multi-channel journeys for partner acquisition.

Skills

CRM marketing expertise

Lead generation

Communication skills

Analytical skills

Marketing automation experience

Tools

Salesforce Marketing Cloud

Job description

A financial technology firm in Greater London is seeking a CRM marketing expert to enhance the customer journey through targeted marketing strategies. The role involves setting communication strategies for advisers and utilizing data to drive engagement. Ideal candidates will have experience with Salesforce Marketing Cloud and a strong background in lead generation. This position offers a hybrid working model along with various benefits aimed at personal development and well-being.