CRM Lifecycle Manager – Growth & Retention (Remote)

InvestEngine Limited; Greater London; Hybrid; GBP 45,000 - GBP 60,000; Full time

Job summary

A leading fintech company in Greater London is seeking a CRM Manager to enhance customer journeys and drive growth through effective lifecycle management. The role involves executing and optimizing multi-channel campaigns and managing customer data effectively. The ideal candidate will have 3 to 5 years of experience in a B2C CRM role with strong analytical skills and a creative mindset. This position offers a hybrid working environment and significant opportunities for professional growth.

Benefits

High-ownership role

Hybrid working environment

Work from anywhere policy

Opportunities for rapid development

Horizontal company structure

Qualifications

• 3 to 5 years in a B2C CRM, lifecycle, or marketing role.
• Experience in a fast-growing or product-led business.
• Familiarity with basic HTML/CSS and programming languages.

Responsibilities

• Own the execution of cross-channel CRM campaigns.
• Proactively identify gaps in customer journeys.
• Design and run structured experiments.

Skills

B2C CRM experience

Creative and analytical mindset

Technical familiarity with CRM platforms

Data analysis skills

Detail-oriented approach

Proactive operator

Tools

Customer.io

Braze

HubSpot

SQL

Job description

A leading fintech company in Greater London is seeking a CRM Manager to enhance customer journeys and drive growth through effective lifecycle management. The role involves executing and optimizing multi-channel campaigns and managing customer data effectively. The ideal candidate will have 3 to 5 years of experience in a B2C CRM role with strong analytical skills and a creative mindset. This position offers a hybrid working environment and significant opportunities for professional growth.