CRM Lifecycle Specialist: Personalised Campaigns & Growth

AIRMILES Travel Promotions, Ltd.; Greater London; Hybrid; GBP 30,000 - GBP 45,000; Full time

Job summary

A leading travel loyalty company in London seeks a CRM Lifecycle Executive to manage targeted communications for loyalty programmes. The successful candidate will collaborate in a dynamic team, contribute to campaign planning, and enhance CRM strategies. Applicants should have experience in CRM marketing, effective communication skills, and the ability to adapt quickly to changing priorities. Hybrid working allows for flexibility while staying connected with the team.

Benefits

Flexible working hours

Collaborative team environment

Opportunities for professional development

Qualifications

• Experience in CRM Marketing or similar role.
• Understanding of email marketing principles.
• Proven communication abilities, both written and verbal.
• Good analytical skills for data optimization.
• Passion for lifecycle marketing and team success.

Responsibilities

• Plan and create communications for loyalty members.
• Manage delivery of targeted communications.
• Brief airlines on data requirements.
• Ensure activity aligns with brand guidelines.
• Work effectively within a high-performing team.
• Manage stakeholders and external agencies.
• Analyze program performance and optimize initiatives.

Skills

CRM Marketing

Email marketing best practices

Strong communication skills

Team collaboration

Data analysis

Flexibility in priorities

Tools

Salesforce Marketing Cloud

Job description

A leading travel loyalty company in London seeks a CRM Lifecycle Executive to manage targeted communications for loyalty programmes. The successful candidate will collaborate in a dynamic team, contribute to campaign planning, and enhance CRM strategies. Applicants should have experience in CRM marketing, effective communication skills, and the ability to adapt quickly to changing priorities. Hybrid working allows for flexibility while staying connected with the team.