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Email & Social Marketing Lead — Data-Driven Campaigns
Job summary
A family-run publishing company in Bourne is seeking an experienced Digital Marketing Manager to lead email and social media marketing efforts. This role involves planning and executing creative campaigns, analyzing performance metrics, and collaborating with cross-functional teams to drive engagement. The ideal candidate has strong digital marketing experience, an analytical mindset, and creative flair. In return, you'll receive a competitive salary, benefits, and opportunities for training and development.
Benefits
Qualifications
- Proven experience in digital marketing — specifically email and social media marketing.
- Strong analytical mindset with the ability to interpret marketing data.
- Creative flair to craft inspiring email and social media campaigns.
Responsibilities
- Plan, create and execute email marketing campaigns.
- Develop and manage social media marketing on relevant platforms.
- Use data analytics tools to track campaign performance.
- Segment audiences and tailor messaging accordingly.
- Collaborate with design, content, and sales teams.
- Stay updated on social media trends and digital marketing tools.
Skills
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.