Paid Search Account Manager Manchester, United Kingdom

Applied Intuition Inc.; Manchester; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading media agency is seeking a Search Account Manager to oversee search account operations and manage junior team members in Manchester. The ideal candidate will have extensive experience in search campaign management across platforms like Google Ads and Microsoft Ads. Strong leadership and communication skills are essential. The role requires daily optimization and collaboration with other teams to strategize and ensure effective execution of campaigns. This position offers the opportunity to develop within a dynamic and supportive environment.

Benefits

Competitive medical insurance

Group retirement plans

Paid time off

Employee mental health awareness days

Preferential partner discounts

Qualifications

• Extensive expertise in search campaigns across multiple platforms.
• Proven ability to lead and innovate within teams.
• Strong understanding of strategic applications of paid search.

Responsibilities

• Manage day-to-day operations of search accounts.
• Collaborate with Account Directors on campaign strategies.
• Build and maintain strong client relationships.

Skills

Search campaign setup and management

Google Ads

Communication skills

Team leadership

Digital marketing strategies

Tools

Microsoft Ads

Search Ads 360

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

As a Search Account Manager, you will own the day-to-day execution of all elements of paid search activity. You will employ strong platform knowledge and supplier relationships to deliver flawless testing, media plans, optimisation, and analysis. The role involves managing one or several juniors, overseeing their work and their development, ensuring client deliverables are successfully executed and expectations exceeded. You will also be a key point of contact for internal and external stakeholders, developing strong relationships and driving performance.

Key Responsibilities

Performance Management

• Manage the day-to-day operations of your team’s designated search accounts, ensuring timely and ongoing optimisation that proactively identifies tactical and strategic opportunities.
• Collaborate with Account Directors to devise campaign strategies and translate these into actionable delivery plans.
• Take ownership of wider client or team deliverables, such as performance commentary or weekly reporting, and guide junior team members in achieving these effectively.
• Ensure adherence to paid search channel best practices and contribute to the development and refinement of search strategies.

Client & Partner Management

• Build and maintain strong relationships with internal stakeholders, clients, and key suppliers, acting as the primary point of contact for your team.
• Demonstrate expert knowledge of client structures, goals, and industries to inform strategies and plans.
• Foster collaboration across client teams to ensure flawless execution of plans, while building rapport to become a trusted advisor.
• Identify strategic issues and raise questions to help stakeholders explore and understand their broader business challenges.

People Management

• Lead by example, motivating and coaching junior team members to develop their skills and grow within the agency.
• Delegate and manage workloads across junior team members, ensuring tasks are prioritised and delivered on time.
• Foster a culture of collaboration and experimentation that inspires your junior team members to strive for continuous improvement.

Operational Excellence

• Maximise operational efficiencies by making full use of available technology and implementing streamlined processes.
• Identify opportunities for process improvement and proactively suggest recommendations to enhance delivery.
• Take ownership of issues, resolving them effectively and preventing future occurrences.
• Contribute to the development of strategic revenue and service opportunities for the agency.

Skills and Experience

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Extensive expertise in search campaign setup, management, optimisation, and reporting across platforms such as Google Ads, Microsoft Ads, and ideally Search Ads 360.
• Strong understanding of the strategic and tactical applications of paid search and digital marketing as a whole.
• Proven ability to lead and promote continuous innovation and test-and-learn opportunities for clients and teams.
• Exceptional account management and communication skills, with the ability to motivate others while fostering a positive team climate.
• Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.