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Tourism & Destination Digital Marketing Officer, Visit Gloucester
Job summary
Ukinbound is seeking a Tourism & Destination Digital Marketing Officer to enhance Gloucester's position as a premier visitor destination. This role involves executing digital marketing strategies, including effective use of websites and social media, while engaging with local partners. The ideal candidate will have a strong digital marketing background, exceptional content creation skills, and knowledge of SEO. Remote work is partially available, but attendance at city partner meetings is required.
Qualifications
- Proven track record of delivering successful digital marketing activities.
- Thorough understanding of SEO and experience using a CMS.
- Ability to create engaging copy for a range of audiences.
Responsibilities
- Help craft and implement online, mobile, and digital marketing strategies.
- Maximize the effectiveness of the Visit Gloucester digital offerings.
- Support destination partners and businesses by curating content.
Skills
Tools
Visit Gloucester – Gloucester City Council are seeking a Tourism & Destination Digital Marketing Officer to join their team. The role will help position the city of Gloucester as a world class visitor destination by maximising the effectiveness of the Visit Gloucester digital offerings, including its websites, social media channels, email marketing, digital advertising, imagery and video content.
The role will help deliver the tourism marketing strategy, supporting destination partners and businesses by curating content and presenting it in an engaging, timely and compelling way, consistent with the brand narrative of the city.
The Tourism & Destination Digital Marketing Officer will help craft and implement online, mobile and digital marketing strategies for the Visit Gloucester website and social media channels, have a thorough understanding of SEO and experience using a CMS, and be able to create exemplary engaging copy for a range of audiences.
The successful candidate will have a proven track record of delivering successful digital marketing activity with a clear understanding of how to develop and improve on existing digital marketing channels.
The role is part of the Tourism and Destination Marketing team which sits within Gloucester City Council’s Culture Team. Currently the team are working partly remotely and will be for the foreseeable future, however the successful candidate should be available to attend meetings with partners in the city.
How to apply:Please click here to apply online by 30 March 2022.
About Visit Gloucester :Visit the City of Gloucester. The cathedral city of the Cotswolds, Gloucester has its roots stretching back to Roman times and has continued to be an important English city, boasting over 2,000 years of history. The country’s most inland port, the city has seen unprecedented regeneration in the last decade, most visibly at the city’s historic docks.
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