Digital Marketing Executive

Sweet Squared Limited; Leeds; On-site; GBP 25,000 - 35,000; Full time

Job summary

An established name in the hair and beauty industry is seeking a Digital Marketing Executive to enhance their in-house marketing team in Leeds. The role involves supporting digital campaigns across email, e-commerce, and paid media, with responsibilities that flex around your skills. Ideal candidates are self-motivated individuals with a passion for digital marketing and excellent communication skills, eager to contribute to exciting product and brand launches in a dynamic environment.

Benefits

25 days holiday + bank holidays

Private Healthcare

Employee Assistance Programme

Annual allowance for beauty products

Staff discount on products

Training and career development opportunities

Qualifications

• 1-2 years of experience in a digital marketing role.
• Strong foundational knowledge of digital marketing channels.
• Comfortable using digital analytics tools.

Responsibilities

• Support Digital Campaigns and deliver assets across various platforms.
• Assist with updates to B2B and D2C websites.
• Optimise email marketing campaigns.

Skills

Digital Marketing

Email Marketing

Ecommerce Management

Google Ads

Social Media Marketing

Tools

GA4

Shopify

Klaviyo

Amazon

Meta Ads

Job description

Direct message the job poster from Sweet Squared

Position Type: Permanent, Full-time, 37.5 hours per week Monday to Friday

Reporting to: Digital Marketing Manager

Location: Office based at our Leeds HQ - LS14 1FB

Are you a high performing digital marketing professional looking for your next move? Do you have a passion for all things hair and beauty? Do you have a happy, positive outlook and would enjoy working in a busy, dynamic environment?

This is a rare and exciting opportunity to join one of the most celebrated and successful names in the professional hair and beauty industry. Since 2006, Sweet Squared has been in an enviable leadership position through distributing exclusive, premium, and best-in-class brands like Kevin Murphy, CND Shellac and K18 to professionals across the UK and Ireland.

We're looking for a proactive and versatile Digital Marketing Executive to join the Sweet Squared inhouse marketing team, working across a portfolio of recognisable, premium brands in Hair and Beauty. Reporting to the Digital Marketing Manager, you’ll play a key role in supporting digital campaigns across email, paid media, ecommerce platforms and Amazon.

This is a role designed to flex around your skills and passions, whilst gaining experience across all areas. If you’re strongest in Shopify, you’ll support more D2C ecommerce activity. If your background is in paid search or Amazon, you’ll be contributing to those areas of the business - while developing your skills across other areas too. You’ll be heavily involved in product launches and new brand launches, including the rollout of a major new brand. The ideal candidate is a motivated self-starter who can take ownership of tasks and is eager to grow in a fast-paced, collaborative team.

Key responsibilities:

Support Digital Campaigns

Work closely with the Digital Marketing Manager to deliver digital activity and assets across email, paid media, Amazon, and ecommerce platforms. Help bring new products and brands to market with strong digital support.

Website and Ecommerce Management

Assist with updates to our B2B and D2C websites, including content changes, product listings, and campaign landing page creation. Support the ongoing optimisation of product listing pages, on-site search, and overall user experience to improve navigation, engagement, and conversion. Ensure all content is accurate, brand aligned, and performance focused.

Email Marketing

Optimise email marketing campaigns and workflows. Supporting with segmentation, automation, email acquisition, and performance reporting to drive customer engagement and conversion.

Paid Media Support

Contribute to the setup, optimisation, and analysis of paid campaigns across platforms like Google Ads, Meta, and Amazon. Work with the wider team to develop creative and data informed content. Striving to drive efficient campaigns across prospecting and remarketing.

Amazon

Help manage product content, promotional activity, and reporting within Amazon. Support key launches and seasonal activity on the platform.

Performance Tracking and Reporting

Use tools such as GA4, Klaviyo, and Hotjar to monitor and report on digital activity. Share insights and learnings to improve future performance.

Project Ownership Based on Strengths

Take ownership of specific tasks and projects within the digital mix based on your individual strengths.

What we’re looking for:

• 1-2 years of experience in a digital marketing role
• A strong passion for nails, hair, beauty, and the pro community
• Strong foundational knowledge of digital marketing channels including email, paid media, ecommerce, and marketplaces
• Hands-on experience with one or more platforms or channels such as BigCommerce, Shopify, Amazon, Google Ads, or Meta Ads
• Familiarity with email marketing platforms and a basic understanding of segmentation, automation, and performance metrics
• Confident using digital analytics tools such as GA4 to gather insights and guide improvements
• Comfortable working with product content, landing pages, and basic campaign setup across web and email
• A curious and data-driven mindset with the ability to interpret results and make informed recommendations
• Strong attention to detail and ability to manage multiple tasks and deadlines
• A team player with excellent communication skills and a positive, can-do attitude
• Proactive and self-motivated, with the ability to work independently and take ownership of tasks
• Eagerness to learn and develop new skills across digital channels and platforms
• Stays updated on the latest trends in digital marketing, social media, and industry best practices.

What we can offer you:

• 25 days holiday + 8 bank holidays (increasing to 33 days plus BH with length of service)
• Private Healthcare & cash back scheme, including perks and discounts
• 24/7 Employee Assistance Programme
• 24/7 access to private GP appointments
• Square day - An additional paid day off on your start date anniversary
• An allowance per month for free hair and beauty products
• Staff discount on products
• Training and career development with wide exposure to various departments
• Cycle to work scheme
• Salary based on experience

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Wholesale

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