Digital Marketing jobs in United States

Built on the exceptional foundations of six leading event and community brands, Techoraco has been connecting leaders in fibre, towers, data centres and markets for over 25 years. With this heritage at our core, we are dedicated to using our strength, expertise, scale and standing to drive forward the most efficient and the most effective marketplaces across digital infrastructure and technology.

techoraco is a long-standing and trusted provider of large-scale, international networking events, memberships and news covering the complete digital infrastructure ecosystem from fibre, data centres, wireless access, subsea and satellite and their suppliers and investors.

Collectively the market is dynamic and fast paced and for over two decades, our events have connected the leaders from more than 150 countries with 33,000 customers meeting annually at our series of powerhouse events which include the flagship brands: ITW, Metro Connect USA, Capacity Middle East, Datacloud Global Congress and Capacity Europe.

The Event Product Manager will own the strategic and commercial development of one or more events within the techoraco global portfolio. This is a cross-functional role that blends market analysis, event product development, stakeholder engagement, and commercial growth delivery. You will translate market intelligence into compelling event propositions that drive delegate growth, sponsorship yield, and brand differentiation.

You’ll work closely with senior leadership, content, marketing, operations, and sponsorship teams to ensure every event delivers exceptional value for our audiences and partners — and contributes to the overall growth of the portfolio.

• Own the delivery of the strategic vision, commercial model, and roadmap for assigned events.
• Conduct extensive research, analyse data, competitive landscapes, addressable market, identifying trends and opportunities
• Translate portfolio objectives into actionable plans for each event — including value proposition, audience growth, feature innovation, and brand positioning.
• Develop clear value propositions for delegates, sponsors, and partners based on data, feedback, and market insight.
• Ensure product strategy aligns with market trends (AI infrastructure, sovereign digital policy, sustainability, hyperscale growth, etc.).

• Work with commercial and marketing leads to define pricing, sponsorship packaging, and go-to-market strategies.
• Track performance metrics (delegate mix, NPS, retention, sponsorship yield) and implement plans for continuous improvement.
• Project Manage the full delivery of your events and inspire and influence your project team to work towards the same targets, objectives and milestones
• Work closely with BDDs to review sales pipelines, shapes value propositions for sales and marketing to ensure the event pitches align to the event strategy and objectives
• Support forecasting, reporting, and portfolio reviews with the Product Director and Managing Director.
• Identify potential new, commercially viable, product features to target new audiences.
• Use research to shape new features, formats, and experiences (e.g., summits, councils, matchmaking initiatives, or innovation showcases etc.).
• Conduct ongoing market analysis to track industry trends, competitor positioning, and audience needs.
• Cultivate a community of trusted sources among the leaders of the industry in your regions, securing a minimum of 70% of the leading figures as speakers at events
• Create segmented engagement strategies and adapt content to cross-channel campaigns
• Represent techoraco externally at industry events, partner meetings, and client sessions as a thought leader.
• This role may in time include line managing or mentoring product coordinators in the delivery of events that fall within your portfolio, supporting and developing them to meet their targets.

• 4 - 6 years’ experience in b2b event management
• Experience in the production of complex event programmes and managing a wide roster of executive speakers
• Experience in project managing events and motivating cross-functional teams
• Experience in fleshing out marketing messaging and coming up with new ideas to drive market engagement in close collaboration with marketing teams
• Proven success in growing event brands commercially and strategically.
• Strong understanding of the digital infrastructure, telecoms, or technology ecosystem (or demonstrable ability to learn fast).
• Commercial acumen with P&L ownership experience.
• Excellent stakeholder management, negotiation, and communication skills.
• Strategic thinker with the ability to translate insight into actionable plans.
• Comfortable operating in a fast-paced, entrepreneurial environment with global stakeholders.
• Outstanding communicator both verbally and in writing
• Deadline and target-driven
• A proactive and hard-working individual – capable of delivering a high volume of content and willing to run the extra mile when required
• A personable, reliable team player

We offer a competitive compensation package which empowers our employees to thrive both professionally and personally. Our benefits package includes medical, dental and vision coverage, employer matching retirement plan, flexible work arrangements, vacation time & paid holidays, tuition reimbursement & learning resources.

Techoraco provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.