Performance Marketing Manager

GB News Limited; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading news organization based in Greater London seeks a Performance Marketing Manager to develop and optimise digital campaign strategies across platforms like Google and Meta. Successful candidates will leverage analytics to drive growth and maximise ROI while collaborating with diverse teams. The ideal individual thrives in fast-paced environments and is adept at responding to dynamic audience behaviors and trends. This role offers the chance to make a significant impact on audience engagement and retention.

Qualifications

• Proven experience managing paid digital campaigns.
• Strong analytical skills and experience interpreting campaign data.
• Hands‑on experience with setup, tracking and optimisation.

Responsibilities

• Plan, set up, and manage paid media campaigns across multiple platforms.
• Optimise campaigns in real-time based on audience behavior.
• Collaborate with teams to align campaigns with editorial priorities.

Skills

Managing paid digital campaigns

Analytical skills

Collaboration and communication

Organised and detail-oriented

Familiarity with digital marketing attribution models

Education

Qualification in marketing or similar field

Tools

Analytical platforms

Tracking tools

Job description

Role Summary:

We’re looking for a Performance Marketing Manager to lead the strategy and real-time optimisation of our paid digital campaigns across multiple platforms. Working in a fast-paced, 24-hour news environment, you’ll play a key role in driving measurable growth, maximising ROI, and ensuring our campaigns respond dynamically to breaking news, audience behaviour, and cultural moments. You’ll partner closely with the wider marketing team, as well as content, creative and editorial to deliver high-impact campaigns that support acquisition, engagement, and retention across the GB News Community.

Key Responsibilities:

• Plan, set up, and manage paid media campaigns across Apple, Google, Meta, YouTube, and other digital platforms.
• Optimise campaigns in real-time, responding to breaking news, trending topics, and audience behavior to maximise engagement and conversions.
• Collaborate closely with different teams to align campaigns with live editorial priorities, retention programs and promotional calendars.
• Implement and maintain accurate tracking and reporting to measure campaign performance daily, ensuring rapid decision-making.
• Conduct ongoing audience research and segmentation to improve targeting and campaign relevance.
• Stay ahead of platform updates, trends, and best practices, working closely with platform partners to continually improve campaign performance.
• Provide actionable insights and recommendations to scale campaigns and maximise ROI.

Qualifications & Skills:

• Proven experience managing paid digital campaigns.
• Strong analytical skills and experience interpreting campaign data to drive optimisations.
• Hands‑on experience with campaign setup, tracking, optimisation, and reporting.
• Excellent collaboration and communication skills to work effectively with editorial, creative and product teams.
• Highly organised, detail-oriented, and able to prioritise multiple campaigns simultaneously.
• Familiarity with digital marketing attribution models, tracking tools, and analytics platforms.
• Qualification in marketing or similar field preferred.

Ideal Candidate:

You are a data-driven, results-oriented marketer who thrives in fast-moving environments and enjoys hands‑on optimisation. You’re confident running campaigns end-to-end and excel at interpreting data to drive continuous improvement. You enjoy spotting trends, reacting quickly to what’s happening in the news cycle, and collaborating with teams across the business to maximise impact.