Head of Marketing

Workwell Group; Liverpool; Hybrid; GBP 75,000; Full time

Job summary

A leading Employer of Record provider in Liverpool is looking for a Marketing Lead to guide their marketing strategy and drive B2B demand generation. This hybrid role involves managing a small team and reporting to the management team. The ideal candidate will have a strong background in marketing strategy, exceptional stakeholder management skills, and a data-driven mindset. The position offers a competitive salary of up to £75K, generous annual leave, and additional perks such as a pension and life assurance.

Benefits

25 days annual leave plus bank holidays

Pension

Life assurance

Cycle to work scheme

Annual pay reviews

Qualifications

• Experience in strategy and hands-on marketing delivery.
• Proven success in creating demand through various channels.
• Strong skills in managing and influencing senior stakeholders.

Responsibilities

• Lead the marketing function and execute strategies.
• Drive demand generation through a full marketing mix.
• Build relationships and report on marketing performance.

Skills

B2B demand generation

Stakeholder management

Data-driven decision making

SEO

Content creation

Event management

Job description

Location: Liverpool Office

Working Basis: Hybrid, full-time, permanent.

Salary: Up to £75k (DOE)

Reports To: Managing Director

About the Company

Workwell Global is a leading Employer of Record (EOR) provider, helping businesses such as recruitment and staffing firms expand globally and scale contract books by handling employment, payroll, compliance, and HR services. Our mission is to help companies ‘hire talent, whoever and wherever in the world they are.’ Whilst achieving this we must continue to ensure full legal compliance in multiple jurisdictions.

Workwell Global is a growing business with huge ambition. Marketing has already laid important tactical foundations now we want to build a true growth engine. This role is about elevating marketing into a strategic function, leading a talented but junior team, and showing how marketing can deliver measurable business impact.

As a member of the management team, you’ll be pivotal in shaping how we go to market, generate demand, and strengthen our brand. At the same time, you’ll roll up your sleeves to execute campaigns, coach and develop the team, and work closely with sales and leadership to ensure marketing is powering growth.

Role Overview

To lead the marketing function, ensuring delivery of the existing marketing strategy while developing it into a growth engine for the business. The role requires a blend of strategic planning and hands‑on execution, alongside responsibility for developing and coaching a junior team. The postholder will sit on the management team and play a key role in stakeholder engagement and commercial decision-making.

Key Responsibilities

Strategy and Leadership

• Own the marketing strategy, ensuring it aligns with business goals and growth targets.
• Act as a voice of marketing on the management team, influencing stakeholders and shaping commercial priorities.
• Lead, coach, and develop a small but ambitious marketing team.

Execution and Delivery

• Drive demand and lead generation through a full marketing mix: digital, SEO, content, events, email, and campaigns.
• Oversee website, brand, and content to ensure clarity, consistency, and impact.
• Partner with sales to build a smooth funnel from awareness to conversion.
• Manage external suppliers/agencies where required.

Stakeholder Engagement

• Build strong, credible relationships across the business.
• Influence senior leaders by demonstrating the commercial value of marketing.
• Regularly report on marketing performance, ROI, and insights.

Continuous Improvement

• Identify opportunities to optimise marketing processes, technology, and reporting.
• Stay ahead of industry and digital marketing trends, applying best practice to keep our approach fresh and effective.

Who We’re Looking for

• A commercially minded marketer with experience in both strategy and hands‑on delivery.
• Proven success in B2B demand generation across channels (SEO, content, events, digital).
• Strong stakeholder management and influencing skills at senior level.
• Experience developing, mentoring, or leading junior marketers.
• Comfortable working in a fast‑paced, growing business with plenty of opportunity but not always the perfect structure.
• Data‑driven and outcome‑focused, with the ability to translate activity into results.

Why Join us?

• A role with real influence as part of the management team.
• The opportunity to build and prove how marketing can be a growth engine.
• Scope to shape the team, the strategy, and the future of marketing in the business.
• Competitive salary of up to £75K (DOE).
• 25 days annual leave (increasing with service) + bank holidays.
• Benefits which include pension, life assurance, cycle to work scheme, awards, long service recognition, spectrum life and annual pay reviews.

What’s Next?

Our recruitment team will be in touch for an initial screening call if your application is shortlisted. Please note that due to high application volumes, we may not be able to respond to every applicant individually.

Apply Now and take your career to the next level with Workwell Global.