Digital PR & Outreach Manager - AXA Health

Prmoment; Royal Tunbridge Wells; On-site; GBP 38,000 - 45,000; Full time

Job summary

A health insurance company in Royal Tunbridge Wells is seeking a Digital PR Manager. The successful candidate will manage relationships with external PR agencies, oversee data-driven PR campaigns, and ensure alignment with business goals. Candidates should have proven experience in digital PR or outreach, strong relationship management skills, and relevant qualifications. The role offers a competitive salary up to £45,000 and includes various benefits.

Benefits

Competitive annual salary

Annual performance-based bonus

Contributory pension scheme

Life Assurance

Private medical cover

25 days annual leave plus Bank Holidays

Qualifications

• Proven experience in digital PR or outreach within regulated environments.
• Demonstrated success in managing external agencies or partners.
• Strong understanding of digital marketing, SEO, and content strategies.

Responsibilities

• Manage relationships with external Digital PR agency.
• Collaborate to develop data-driven digital PR campaigns.
• Track campaign effectiveness using key metrics.

Skills

Digital PR

Link-building

Relationship management

Strategic thinking

Knowledge of health insurance

Education

Relevant degree or marketing qualification

Job description

At AXA Health, we’re committed to building a strong online presence that elevates our brand and supports our SEO strategy.

Our Digital PR and Outreach team plays a key role in securing high-quality backlinks, engaging with influential health and wellbeing voices, and positioning AXA Health as a leader in the industry.

We believe that strategic outreach and compelling campaigns can truly transform our digital footprint and customer engagement.

What you’ll be doing:

• Manage day-to-day relationships with our external Digital PR agency, providing clear briefs, strategic direction, and ongoing feedback to ensure campaign success
• Collaborate with internal teams (SEO, content, brand) to develop and launch data-driven digital PR campaigns that deliver backlinks and brand mentions aligned with business priorities
• Support the identification and development of relationships with healthcare professionals, media, bloggers, and influencers in the health and wellbeing space, ensuring mutually beneficial partnerships
• Track and report on campaign effectiveness using key metrics such as backlinks, referral traffic, domain authority, and keyword rankings, providing insights to optimise future activity
• Ensure outreach activities complement broader SEO and content strategies, staying current with search engine algorithm updates and PR best practices
• Represent AXA Health at industry events, conferences, and forums to stay ahead of outreach trends and build strategic industry relationships
• Ensure stakeholder engagement and communication across all campaign activities, maintaining brand safety and compliance standards
• Use industry insights and analytics to continually refine outreach strategies, improve performance, and maximise ROI

Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we’re able to effectively manage interest. Therefore, if you’re interested in joining us at AXA, please don’t hesitate to apply.

What you’ll bring:

• Proven experience in digital PR, outreach, or link-building, ideally within regulated or health-related environments
• Demonstrated success managing external agencies or partners to deliver impactful campaigns
• Relevant degree or marketing qualification with a strong understanding of digital marketing, SEO, and content strategies
• Excellent relationship management skills with the ability to build and nurture networks internally and externally
• Strong commercial awareness and strategic thinking, with the ability to align outreach activity with broader business goals
• Deep knowledge of the health insurance industry and awareness of multi-channel marketing environments
• Organised, proactive, and able to manage multiple campaigns simultaneously under pressure
• Up-to-date knowledge of search engine algorithms, digital PR trends, and industry best practices

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

What we offer:

You can expect to receive:

• Competitive annual salary of up to £45,000
• Annual company & performance-based bonus
• Contributory pension scheme (up to 12% employer contributions)
• Life Assurance (up to 10 x annual salary)
• Private medical cover
• 25 days annual leave plus Bank Holidays
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave

To apply, click on the ‘apply for this job’ button; you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and do not discriminate against employees or potential employees based on protected characteristics. If you have a long‑term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to [e-mail].

Who we are:

At AXA Health, we’re passionate about helping our members to put their health first, whether that’s individuals and families, small businesses, or huge corporates. From fast access to diagnosis and treatment, to guidance and tools that can help them manage their health every day, not just when there’s a problem, our members can be confident we’ll guide them, every step of the way.