EMEA Events Associate

Applied Intuition Inc.; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic tech company is seeking a full-time Marketing & Events Manager in Greater London to enhance their brand profile and customer pipeline. This role involves planning and executing field marketing initiatives, collaborating with sales teams, and developing account-based marketing strategies. Candidates should have over 5 years of B2B marketing experience, particularly in event planning and account-based strategies, with strong communication skills and project management abilities. The position offers a chance to work in a rapidly growing environment focused on trust and customer connection.

Qualifications

• 5+ years of B2B marketing experience focusing on event planning and account-based marketing.
• Track record of collaborating with sales teams to drive pipeline and revenue.
• Expertise in digital marketing and content creation is required.
• Native-level English proficiency, additional languages are a plus.

Responsibilities

• Plan and execute field marketing activities for pipeline growth.
• Develop account-based marketing strategies for target engagement.
• Collaboration with suppliers and global/local teams to implement strategies.
• Identify market opportunities to raise brand awareness and differentiate offerings.
• Track marketing metrics and report to internal stakeholders.

Skills

B2B marketing experience

Event planning

Account-based marketing

Digital marketing

Content creation

Excellent communication

Project initiation

SaaS marketing tools

Tools

HubSpot

Salesforce

6Sense

Outreach

Job description

EMEA is one of Forter’s key markets which is rapidly growing. We have an established sales team in the region and a strong client base, including globally recognized brands like Adidas and ASOS. We’re seeking a full-time Marketing & Events Manager to help elevate our profile and grow our pipeline and customer base in the UK. Reporting to the EMEA Marketing Director, this role will work closely with Sales and Marketing teams across Forter to plan and execute field marketing initiatives, including events, customer advocacy programs, account-based marketing, and partner activities.

What you’ll be doing:

• Plan, design, and execute field marketing activities to drive pipeline growth, including trade show sponsorships, hosted events, event experiences, and digital events.
• Develop and execute account-based marketing plans to engage target accounts and accelerate pipeline growth for key prospects.
• Collaborate with external suppliers and partners, as well as Forter’s global and local teams to implement marketing strategies.
• Identify opportunities to raise awareness and differentiate Forter’s offerings in the market (e.g., developing customer case studies, working with local partners, etc.).
• Track performance and report on key marketing metrics to internal stakeholders.
• Build strong relationships and become a trusted partner to the European Sales team.
• Stay informed on industry trends and developments in the EMEA market.

What you’ll need:

• 5+ years of B2B marketing experience, with a focus on event planning and account-based marketing (experience in eCommerce or payments is a plus).
• A results-driven mindset and a proven track record of working closely with sales teams to drive pipeline and revenue.
• A broad marketing skill set, including vast expertise in event management, account-based marketing, digital marketing, and content creation.
• Excellent communication skills and a hands-on, execution-focused approach.
• An entrepreneurial spirit and the ability to initiate new projects and take existing initiatives to the next level.
• Experience with SaaS marketing tools such as HubSpot, Salesforce, 6Sense, and Outreach is a plus, but not required.
• Native-level proficiency in English, with additional language skills considered a plus.

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers.

Forter’s Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Trust is central to how we operate; we attract remarkable talent, retain high engagement levels, and grow our culture to enable outsized impact.

Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.

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