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Senior Sales Development Representative Client Services · Nantwich ·
Job summary
A leading automotive data and sales firm in Nantwich is seeking an experienced Senior Sales Development Representative to drive a qualified sales pipeline across OEM, leasing, and fleet clients. You will utilize structured sales methodologies and CRM tools to deliver high-quality appointments. Ideal candidates will have proven B2B sales development experience and a consultative sales approach. This role offers hybrid working arrangements along with excellent benefits, including private medical cover and a health and wellbeing allowance.
Benefits
Qualifications
- Proven B2B sales development or appointment-setting experience.
- Strong questioning and listening skills.
- Experience in automotive, leasing, or fleet environments is highly desirable.
Responsibilities
- Drive a qualified pipeline across OEM, leasing, and fleet clients.
- Manage and optimize the pipeline using CRM and sales intelligence tools.
- Deliver high-quality appointments and conversion outcomes.
Skills
Tools
At ROI, we help shape the automotive industry through data - driven marketing, technology and sales innovation. Supporting over 70% of the UK automotive market, we work with leading OEMs, leasing companies and fleet providers to drive pipeline, performance and customer experience.
We’re now looking for an experienced Sales Development Representative who combines strong sales capability with consistency, ownership and commercial maturity.
You’ll join a progressive, ambitious organisation that values expertise, accountability and performance.
- Private Medical & Dental Cover
- Healthshield Cash Plan
- Pension Scheme with 4% employer contribution
- £500 annual Health & Wellbeing Allowance
- Discounted Car Leasing Schemes
- Birthday Day Off & Voucher
- Education Bursary for continued professional development
- Team Socials and incentives
- Hybrid working
- Advanced sales training and industry accreditations (e.g. SAF)
As a high-skill Sales Development Representative, you’ll play a critical role in driving a qualified pipeline across OEM, leasing and fleet clients.
You’ll:
- Work on our complex OEM/Leasing Company Prospecting Campaigns
- Use CRM and sales intelligence tools to manage and optimise the pipeline
- Apply structured sales methodologies (e.g. MEDPIC, BANT)
- Consistently deliver high-quality appointments and conversion outcomes
- Build trusted relationships with senior stakeholders
- Contribute to best practice, process improvement and innovation
You’ll also support ROI’s continued leadership in AI-enabled sales strategies, blending data, insight and human conversation.
- Proven B2B sales development or appointment-setting experience
- A consultative sales approach with strong questioning and listening skills
- Confident use of CRM systems and digital prospecting tools (Salesforce desirable)
- Understanding of structured sales methodologies and sales processes
- Experience within automotive, leasing or fleet environments (highly desirable)
- A strong ownership mindset with consistent performance delivery
- Ability to operate effectively in a fast-paced, target-driven environment while maintaining quality conversations
- Comfortable working autonomously while contributing to team success
If you’re an experienced SDR ready to work with complex clients, take ownership of your performance, and progress in a structured, high-performing sales environment, ROI offers the challenge and opportunity you’re looking for.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.