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Product Marketing Manager
Job summary
A recruitment company is seeking an experienced Product Marketing Manager based in Ashford. The successful candidate will bridge product development and marketing, ensuring that products meet customer needs and strategic objectives. Key responsibilities include executing marketing strategies, conducting market research, and engaging with customers for feedback. Ideal candidates will have a proven track record in product marketing and strong project management skills, with a salary range of £42,000 - £45,000 per annum.
Qualifications
- Proven experience in product marketing and product management, with a successful track record of launching products.
- Strong understanding of marketing principles and frameworks.
- Excellent communication and interpersonal skills.
Responsibilities
- Develop and execute comprehensive product marketing strategies.
- Collaborate with product management to define product vision.
- Conduct market research to identify customer needs and trends.
Skills
Job Title: Product Marketing Manager
Location: Ashford (Office based)
Job Type: Full time/permanent , working Monday to Friday 08:30 - 17:00
Salary: £42,000 - £45,000 per annum
We are looking for an experienced Product Marketing Manager to join our client based in Ashford. In this role, you will bridge the gap between product development and marketing to ensure products successfully meet customer needs and achieve strategic objectives.
- Develop and execute comprehensive product marketing strategies that align with company goals.
- Collaborate with product management to define product vision, strategy, and positioning in the market.
- Conduct market research to identify customer needs, market trends, and competitive analysis.
- Develop clear value propositions and messaging that resonate with target audiences.
- Monitor product performance and propose strategies to drive adoption and revenue growth.
- Work closely with the marketing team to design and implement promotional activities and campaigns.
- Provide sales teams with tools and training to effectively sell products and solutions.
- Engage with customers and partners to gather feedback and insights that drive continuous improvement.
- Proven experience in product marketing and product management, with a successful track record of launching products.
- Strong understanding of marketing principles and frameworks, with the ability to apply these in a practical context.
- Excellent communication and interpersonal skills, with experience presenting to stakeholders at all levels.
- Ability to analyse market data and consumer feedback to guide product development and marketing strategies.
- Strong project management skills, with an ability to manage multiple priorities in a fast‑paced environment.
- Passionate about technology and innovation, with a customer‑oriented mindset.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.