Creative Strategist

Maneuver Marketing Pte. Ltd.; United Kingdom; On-site; GBP 45,000 - 60,000; Full time

Job summary

A dynamic marketing agency in the United Kingdom is seeking a Creative Strategist to drive high-converting ads for a DTC supplements brand. You will leverage creative insights and user-centric design to shape the brand's digital presence. The ideal candidate has over 5 years in creative DTC advertising and a strong portfolio in design and video editing. This full-time position offers the chance to significantly impact customer acquisition through innovative marketing strategies.

Qualifications

• 5+ years in creative DTC advertising with a design focus.
• Strong portfolio showcasing design and video editing.
• Solid grasp of digital performance metrics.

Responsibilities

• Conduct in-depth visual research to inform creative strategies.
• Execute strategic creative testing for top-performing elements.
• Design creatives for every stage of the customer journey.
• Develop engaging, viral content that drives brand visibility.

Skills

Creative DTC advertising

A/B testing

Design aesthetics

Visual storytelling

Digital platforms knowledge

Psychology of design

Job description

Overview

As a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence. Working across multiple platforms & channels, you’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue.

What You’ll Do

• Conduct In-Depth Visual Research: Dive into market trends, competitor strategies, and customer insights using diverse resources like forums, social media feeds, Google trends, and ad spy tools. Distill findings to inform innovative, high-performing creative strategies that resonate with our target demographic.
• Execute a Strategic Creative Testing: Process and implement top-performing direct response creative elements within our account, including formats, hooks, and angles. Develop and test new concepts by segmenting production schedules, optimizing successful elements, and continuously introducing fresh ideas. Collaborate across teams to refine and scale high-performing concepts.
• Plan for Every Stage of the Customer Journey: Design creatives tailored to each stage of the customer journey, from awareness (ToFu) to conversion (BoFu) and beyond. Craft concepts that resonate at each stage, such as pain-point-driven content for awareness, UGC testimonials for consideration, and objection-handling for purchase intent.
• Create Engaging, Viral Content: Develop ads with a strong emphasis on emotional engagement, using top-of-mind awareness strategies to create viral, shareable content. Identify emerging trends and integrate them into both static and video content to drive brand visibility and emotional connection. Identify and address bottlenecks within the sales funnel by implementing design enhancements to boost conversion rates. Conduct A/B testing on key design elements like CTAs, proof points, and pricing tables, applying rapid-testing insights to improve overall conversion and user experience.
• How you'll Succeed: Consistently achieve high click-through rates (CTR) and engagement ratios, improve key conversion metrics (CVR, AOV, LTV), support sustained growth through thoughtful A/B testing and design enhancements, and deliver ad concepts that meet or exceed campaign standards with a high ad grade across tests.

What You Bring

• 5+ years in creative DTC advertising and A/B testing, with an emphasis on design over data. Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions.
• Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals.
• Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics.
• A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives.
• Actively engaged in industry trends, from DTC discussions to creative testing, with a proactive approach to staying updated.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Art/Creative, Design, and Strategy/Planning

Industries

• Retail Health and Personal Care Products