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CRM & Retention Manager: Emotion-Driven Marketing
Job summary
A vibrant customer experience agency in Manchester is looking for a CRM Manager to enhance customer interaction through innovative strategies. This role involves owning customer engagement initiatives across multiple channels and crafting experiences that resonate emotionally with clients. The ideal candidate has a passion for creativity and community, showcasing proven experience in CRM marketing. You’ll thrive in a fast-paced environment, bringing joy and personal touch to interactions, ensuring brand consistency and emotional connection throughout the customer journey.
Qualifications
- Proven experience in CRM & retention marketing, ideally in D2C fashion, beauty, or lifestyle.
- Deep empathy for customers and strong copy instincts.
- Comfort in a fast-paced, evolving brand environment.
Responsibilities
- Own and shape customer engagement strategy across email, SMS, and loyalty.
- Build automated lifecycle journeys that feel personal and thoughtful.
- Collaborate across teams to ensure every message feels on-brand.
Skills
Tools
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.