CRM & Retention Manager: Emotion-Driven Marketing

Six Stories Ltd; Manchester; On-site; GBP 40,000 - 55,000; Full time

Job summary

A vibrant customer experience agency in Manchester is looking for a CRM Manager to enhance customer interaction through innovative strategies. This role involves owning customer engagement initiatives across multiple channels and crafting experiences that resonate emotionally with clients. The ideal candidate has a passion for creativity and community, showcasing proven experience in CRM marketing. You’ll thrive in a fast-paced environment, bringing joy and personal touch to interactions, ensuring brand consistency and emotional connection throughout the customer journey.

Qualifications

• Proven experience in CRM & retention marketing, ideally in D2C fashion, beauty, or lifestyle.
• Deep empathy for customers and strong copy instincts.
• Comfort in a fast-paced, evolving brand environment.

Responsibilities

• Own and shape customer engagement strategy across email, SMS, and loyalty.
• Build automated lifecycle journeys that feel personal and thoughtful.
• Collaborate across teams to ensure every message feels on-brand.

Skills

CRM & retention marketing

Strong copy instincts

Data awareness

Empathy for customers

Tools

Klaviyo

Job description

A vibrant customer experience agency in Manchester is looking for a CRM Manager to enhance customer interaction through innovative strategies. This role involves owning customer engagement initiatives across multiple channels and crafting experiences that resonate emotionally with clients. The ideal candidate has a passion for creativity and community, showcasing proven experience in CRM marketing. You’ll thrive in a fast-paced environment, bringing joy and personal touch to interactions, ensuring brand consistency and emotional connection throughout the customer journey.