CRM & Retention Manager Marketing · Office - Manchester

Six Stories Ltd; Manchester; On-site; GBP 40,000 - 55,000; Full time

Job summary

A vibrant customer experience agency in Manchester is looking for a CRM Manager to enhance customer interaction through innovative strategies. This role involves owning customer engagement initiatives across multiple channels and crafting experiences that resonate emotionally with clients. The ideal candidate has a passion for creativity and community, showcasing proven experience in CRM marketing. You’ll thrive in a fast-paced environment, bringing joy and personal touch to interactions, ensuring brand consistency and emotional connection throughout the customer journey.

Qualifications

• Proven experience in CRM & retention marketing, ideally in D2C fashion, beauty, or lifestyle.
• Deep empathy for customers and strong copy instincts.
• Comfort in a fast-paced, evolving brand environment.

Responsibilities

• Own and shape customer engagement strategy across email, SMS, and loyalty.
• Build automated lifecycle journeys that feel personal and thoughtful.
• Collaborate across teams to ensure every message feels on-brand.

Skills

CRM & retention marketing

Strong copy instincts

Data awareness

Empathy for customers

Tools

Klaviyo

Job description

Summary

At Six Stories, our mission is simple: to spread more joy. From the moment someone finds us, whether they’re a bride, a bridesmaid, or just someone who loves love, we want them to feel part of something.

We’re looking for a CRM Manager who’s completely obsessed with our customer. Someone who lives and breathes the world of weddings and celebration, and who gets genuine joy from crafting experiences that make people feel something. This isn’t just about open rates and flows, It’s about emotional connection, anticipating needs and showing up at the right moment with something personal, useful, or joyful. The kind of ideas that make people smile, reply, forward, click, and convert.

You’ll be the heartbeat of how we connect with our community, spreading joy long before someone becomes a customer, and keeping that connection alive long after their big day.

If you’re the kind of person who can write like you’re talking to your best friend, spot opportunities to surprise and delight, and dream up ideas that make people smile, we want to meet you.

You’ll need to be autonomous, collaborative, and quick to iterate in our fast-paced environment. You’ll bring ambition, creativity, and commercial grit, pushing us forward not just as a brand, but as a team.

What you’ll do

• Own and shape our customer engagement strategy across email, SMS, and loyalty.
• Build automated lifecycle journeys that feel personal and thoughtful.
• Dream up creative campaigns that make our community feel part of something special.
• Collaborate across teams to ensure every message feels on-brand and full of emotion.
• Use insights to inspire, not just analyse.
• Test, learn, and move fast.
• Stay curious about trends and tools.
• Champion our community and ensure every touchpoint feels human, joyful, and true.

What you’ll bring

• Proven experience in CRM & retention marketing (ideally D2C fashion, beauty, or lifestyle).
• Deep empathy for customers and strong copy instincts.
• Strong grasp of Klaviyo.
• Data awareness balanced with intuition and empathy.
• Comfort in a fast-paced, evolving brand environment.
• Grit, drive, and genuine love for making people happy.

You’ll love it here if you...

• Believe joy should be at the heart of everything.
• Value authentic connection over corporate polish.
• Care about community and love building one.
• Take pride in quality, whether it’s copy, strategy, or timing.

Our vibes

If you associate with these then we want to hear from you:

• We’re scrappy and tenacious - we roll up our sleeves and make things happen.
• We put the customer first - their experience guides every decision.
• We think big - because why not make magic?
• We move fast - we test, pivot, and double down on what works.
• We speak with calm, considered clarity - no spin, no ego.
• We back each other and have fun - we celebrate the wins and enjoy the ride.

If you think you'll be the perfect fit for the role, please tell us why we should hire you in your cover letter.