Corporate jobs in United Kingdom
Senior Manager, Content Strategy
Thermo Fisher Scientific Inc.
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Senior Manager, Content Strategy
Job summary
A leading global organization in scientific innovation seeks an experienced content strategist in Paisley, Scotland. The role involves leading the global content strategy and ensuring alignment with company priorities. Candidates should have over 8 years of experience in B2B content strategy, excellent editorial skills, and the ability to build effective content operating models. The position offers competitive remuneration, a bonus plan, and a wide range of employee benefits, all within a culture of integrity and innovation.
Benefits
Qualifications
- 8–10+ years in B2B content strategy, including leading division level content programs.
- Experience building content operating models with exposure to the life sciences or technical domain.
Responsibilities
- Lead the global content strategy to ensure AEO readiness for answer engines.
- Develop a customer-centric, storytelling mentality across the global marketing organization.
- Identify key indicators and dashboards for discoverability, engagement, and return on investment.
Skills
Standard (Mon-Fri)
Office
When you’re part of Thermo Fisher Scientific, you’ll do challenging work, and join a team that values performance, quality and innovation. As part of a successful, growing global organization you will be encouraged to perform at your best. With revenues of more than $40 billion and the largest investment in R&D in the industry, we give our people the resources and chances to create significant contributions to the world.
This position operates within the Marketing Operations team. It will lead the content strategy globally for LPG. It has a specific mandate for AEO (Answer Engine Optimization) readiness.
Your role involves turning LPG’s technical and scientific information into clear stories aligned with our goals. You will manage organic social to expand these stories’ reach. You will create a scalable production and governance system for high-quality global content. You will measure important factors like discoverability, demand, and return on investment.
- Lead the global content strategy to ensure AEO readiness for answer engines.
- Define an intent‑led content architecture and templates.
- Develop and implement a strategic narrative strategies aligned with personas, buyer journeys, and regional priorities.
- Lead the organic social strategy to amplify strategic storytelling and support AEO readiness.
- Represent LPG within the corporate content strategy team by ensuring the group’s priorities, audience nuances, and scientific/regulatory requirements appear in enterprise content strategy and roadmaps.
- Develop a customer‑centric, storytelling mentality across the global marketing organization. Focus especially on Global and Regional Market Development (GMDs/RMDs).
- Lead the strategy and development of cross-group campaigns that span LPG audiences—define the campaign narrative and amplification plan.
- Identify key indicators and dashboards for discoverability, engagement, and return on investment
- 8–10+ years in B2B content strategy, including leading division level content programs.
- Experience building content operating models (governance, workflows, tooling) across regions; life sciences or technical domain exposure preferred.
- Expertise in intent‑led content planning, editorial excellence, and narrative development; strong grasp of structured content/metadata and machine‑readable patterns for AEO.
- Adept at leading collaborators across multiple areas (product/portfolio, legal/compliance, regional marketing, corporate channels) and facilitating change.
- Analytical and passionate about quality; turns insight into playbooks and scalable improvements.
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.