Senior Manager, Content Strategy

Thermo Fisher Scientific Inc.; Paisley; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global organization in scientific innovation seeks an experienced content strategist in Paisley, Scotland. The role involves leading the global content strategy and ensuring alignment with company priorities. Candidates should have over 8 years of experience in B2B content strategy, excellent editorial skills, and the ability to build effective content operating models. The position offers competitive remuneration, a bonus plan, and a wide range of employee benefits, all within a culture of integrity and innovation.

Benefits

Competitive remuneration

Annual incentive plan bonus

Healthcare

Employee benefits

Qualifications

• 8–10+ years in B2B content strategy, including leading division level content programs.
• Experience building content operating models with exposure to the life sciences or technical domain.

Responsibilities

• Lead the global content strategy to ensure AEO readiness for answer engines.
• Develop a customer-centric, storytelling mentality across the global marketing organization.
• Identify key indicators and dashboards for discoverability, engagement, and return on investment.

Skills

B2B content strategy

Content operating models

Intent-led content planning

Editorial excellence

Analytical skills

Job description

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

When you’re part of Thermo Fisher Scientific, you’ll do challenging work, and join a team that values performance, quality and innovation. As part of a successful, growing global organization you will be encouraged to perform at your best. With revenues of more than $40 billion and the largest investment in R&D in the industry, we give our people the resources and chances to create significant contributions to the world.

Discover Impactful Work

This position operates within the Marketing Operations team. It will lead the content strategy globally for LPG. It has a specific mandate for AEO (Answer Engine Optimization) readiness.

A day in the Life

Your role involves turning LPG’s technical and scientific information into clear stories aligned with our goals. You will manage organic social to expand these stories’ reach. You will create a scalable production and governance system for high-quality global content. You will measure important factors like discoverability, demand, and return on investment.

Content strategy & AEO readiness

• Lead the global content strategy to ensure AEO readiness for answer engines.
• Define an intent‑led content architecture and templates.
• Develop and implement a strategic narrative strategies aligned with personas, buyer journeys, and regional priorities.
• Lead the organic social strategy to amplify strategic storytelling and support AEO readiness.

Cross-functional alignment & governance

• Represent LPG within the corporate content strategy team by ensuring the group’s priorities, audience nuances, and scientific/regulatory requirements appear in enterprise content strategy and roadmaps.
• Develop a customer‑centric, storytelling mentality across the global marketing organization. Focus especially on Global and Regional Market Development (GMDs/RMDs).
• Lead the strategy and development of cross-group campaigns that span LPG audiences—define the campaign narrative and amplification plan.

Measurement & optimization

• Identify key indicators and dashboards for discoverability, engagement, and return on investment

Keys to Success

Experience

• 8–10+ years in B2B content strategy, including leading division level content programs.
• Experience building content operating models (governance, workflows, tooling) across regions; life sciences or technical domain exposure preferred.

Knowledge, Skills, Abilities

• Expertise in intent‑led content planning, editorial excellence, and narrative development; strong grasp of structured content/metadata and machine‑readable patterns for AEO.
• Adept at leading collaborators across multiple areas (product/portfolio, legal/compliance, regional marketing, corporate channels) and facilitating change.
• Analytical and passionate about quality; turns insight into playbooks and scalable improvements.

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!