Senior Regional Sales Leader – Premium On-Trade

Brown-Forman Australia Pty. Ltd.; Greater London; On-site; GBP 70,000 - GBP 90,000; Full time

Job summary

A premium spirits company is seeking a Regional Sales Manager to lead a team in London, driving the sales strategy for the on-trade channel. The ideal candidate will have a strong understanding of the on-trade environment and proven sales experience in premium brands. This role involves managing a dedicated team, building key customer relationships, and executing the brand strategy across important venues. A track record in leadership and expertise in driving sales performance is essential for success in this position.

Benefits

Competitive pay structures

Premium employee benefits

Growth opportunities

Qualifications

• Proven track record within the premium on-trade environment.
• Ability to drive a super-premium portfolio.
• Strong influencing and stakeholder management skills.

Responsibilities

• Lead and develop a team of 5 On Trade Field Sales Executives.
• Execute the channel agenda and deliver LBU portfolio objectives.
• Build trusted partnerships and execute sales plans with premium venues.

Skills

Strong knowledge of the London On Trade channel

Established network within Independent Wholesale

Experience in people management

Significant Sales experience in on-trade environments

Depth of experience in customer negotiations

Strong Business Acumen

Excellent leadership skills

Job description

A premium spirits company is seeking a Regional Sales Manager to lead a team in London, driving the sales strategy for the on-trade channel. The ideal candidate will have a strong understanding of the on-trade environment and proven sales experience in premium brands. This role involves managing a dedicated team, building key customer relationships, and executing the brand strategy across important venues. A track record in leadership and expertise in driving sales performance is essential for success in this position.