Senior National Account Manager – UK & Ireland
Department: Retail
Reports to: Head of International (CCO in interim)
Location: Initially remote; transitioning to a hybrid model with in‑office days beginning in 2026.
About Bubble
Bubble Skincare is seeking a dynamic and commercially minded Senior National Account Manager to lead our UK & Ireland retail business—overseeing Boots and future retail partners. This role is pivotal in shaping and executing our retail growth strategy, combining strategic planning with hands‑on commercial management. You’ll leverage your deep understanding of the UK retail landscape to drive sustainable sales growth, build strong retailer partnerships, and deliver flawless in‑store and online execution. Reporting directly to the Chief Commercial Officer, you will act as the commercial lead for the region—owning the end‑to‑end account strategy across assortment, forecasting, marketing, promotions and retail activation. Working cross‑functionally with operations, retail marketing, education, finance and creative teams, you will translate global brand strategy into tailored retailer plans that maximise visibility, sell‑through and profitability.
Primary Evaluation Metrics
Retail sales, net sales, retailer P&L, trade/shopper marketing, strategic planning, country management.
What You’ll Do
Strategic Planning
- Extensive understanding of retailer and market nuances to help set the overall account plan that guides priorities, marketing campaigns, assortment, merchandising, promos/GWP/sets, events and all other parts of the business. Deep understanding of competitors and overall landscape.
- Lead the initiative to work with marketing to develop a full calendar of tailored activities for retailer and retailer.com, leveraging overall brand category and marketing objectives and maximising resources between B&M and .com.
- Provide guidance to sales planning and demand planning to negotiate seasonal stock & sales plans. Work hands‑on with internal and retailer teams to drive orders and hit net sales targets.
- Collaborate across retail marketing, education, PR, community and creative to create a seamless omni‑channel experience.
- Lead weekly sales analysis and feed to senior leadership team weekly. Provide in‑depth findings and recommendations for next steps to deliver growth.
- Work with Retail & Category Analysts to analyse retailer and market data (EPOS, Circana, Advantage Card, Boots.com analytics) to identify growth opportunities and category trends.
Relationship Management
- Act as the main day‑to‑day contact for the retailer buying, dot com, Ireland, seasonal, marketing, social and supply teams.
- Build strong cross‑functional relationships to influence retailer strategies, unlock growth opportunities and secure premium visibility.
- Lead quarterly joint business planning (JBP) and post‑promo reviews with key retail partners.
- Develop and maintain strong relationships with store managers, field teams and area managers to drive advocacy, visibility and execution excellence in‑store.
- Leverage store‑level feedback and insights to shape strategic recommendations and identify incremental opportunities for growth and improvement.
Forecasting & Budgeting
- Provide plans and forecasts for seasonal stock and sales plans.
- Oversee the monthly feedback process for stock and sales plans, offering guidance to retail ops and developing high‑level monthly re‑projections and investment strategies by SKU/category.
- Own the annual and rolling monthly forecast process in conjunction with the Chief Commercial Officer.
- Own the full account P&L and manage spend budgets across marketing, promotional and space fees, in conjunction with the Chief Commercial Officer.
- Manage overall gross profit margin, providing commentary and analytics, including calling out risks or opportunities in improving account profitability.
- Review off‑remittance deductions, trade terms and promotional spend with the accounting team.
Business Development
- Execute the end‑to‑end process of line reviews. This includes but is not limited to the pitch meeting, shelf modular planning, admin on retailer portal/forms, set‑up and NPD forecasting.
- Work closely with the brand product team to accurately and effectively build product pitch decks to unlock secondary space opportunities and expansion.
- Collaborate with leadership to build strategic decks for market meetings; comfortable in leading meetings and presenting information and strategy for business advantage.
Marketing & Regional Support
- Partner with marketing to ensure strong visual presence in stores, in‑market and on retailer.com (e.g., onsite exposure, offline exposure, mailers, email); spend for account; identifying opportunities to maximise marketing ROI and targeting efficiencies.
- Partner with Social/Digital teams to deliver a support plan in collaboration with the retail partner. Maximise brand and retailer exposure across various touchpoints.
- Act as a key point of contact for the UK PR agency, supporting on product focus strategies in line with retailer activations and know‑how of the UK market landscape.
- Support on ideating and executing UK‑specific marketing initiatives (e.g., events, partnerships).
Leadership & Cross‑Functional Influence
- Act as the commercial lead for the UK & Ireland, guiding cross‑functional partners (marketing, education, finance, operations and creative) to deliver aligned retailer strategies and flawless execution.
- Line‑manage the Retail & Marketing Coordinator, providing coaching, clear priorities and structured development to build their commercial, operational and marketing skillset.
- Oversee and delegate day‑to‑day administrative, operational and marketing support tasks to ensure efficient processes and strong execution across retailers.
- Foster a culture of collaboration, agility and accountability across all teams—both internally and with external partners and agencies.
- Act as a key link between the UK market and the US HQ, championing local market insights and ensuring alignment on strategy, forecasting and brand priorities.
Who You Are
- 5+ years in Account Management or Category Management (brand or vendor side).
- Experience working directly with Boots is essential.
- Passion in beauty & personal care including the beauty landscape in the UK.
- Strong analytical skills and advanced Excel skills (Pivot Table, VLookup, Index/Match); ability to interpret data and create actionable insights.
- Strong presentation skills and ability to present strategy and ideas to key stakeholders.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
- Strong organisational skills and attention to detail.
- Ability to manage multiple priorities and meet deadlines in a fast‑paced environment.
- Ability to work independently with global teams that sit outside of market.
Seniority Level
Employment Type
Job Function
- Sales and Business Development
- Manufacturing